Starbucks – Strategy of a global brand * Table of Contents 1 Preface 2 2 The McKinsey-7S-Model 2 2.1 Strategy 3 2.2 Structure 3 2.3 System 3 2.4 Skills 4 2.5 Shared Values 4 2.6 Staff 5 2.7 Style 5 3 The Five Forces Model 5 3.1 Bargaining power of buyers 6 3.2 Bargaining power of suppliers 6 3.3 Threat of new entrants 7 3.4 Threat of Substitute products 7 3.5 Rivalry among competing firms 7 4 PEST Analysis 8 4.1 Political Influences 8 4
Words: 2900 - Pages: 12
Franchising Starbucks in South America Starbuck is one of the most well-known brand in the world with a huge number of stores worldwide. Current growth strategy - The development based on an internal growth strategy. In fact, Stacrbucks employs 182000 employees all over the world who are always well-cared by the company.The vast majority of stores are company owned and company runs. - Within 27 years, it is estimated that Starbucks opens two stores a day on average. The number of stores in UK
Words: 418 - Pages: 2
Introduction of the Starbucks Starbucks Corporation is an American global coffee company. It is the largest coffeehouse chain in the world, with 19,972 stores in 60 countries which headquarters based in Seattle, Washington. Starbucks is named after the first mate in Herman’s Moby Dick. It was founded on March 30th in 1971 by Gerald Baldwin, Gordon Bowker and Zev Siegl. And the Starbucks’ CEO is Howard Schultz nowadays. The company’s logo is also inspired by the sea-featuring a twin-tailed
Words: 4402 - Pages: 18
Strategic Planning of Starbucks (Past Decisions, Current situation and Future Options) [pic] Student ID number: F1005899 Full name: Namrataben Govindbhai Panchasara Intake and group number: 8 Module Name: Strategic Planning Assignment Type: Individual Assignment Date: 04/11/2011 Executive Summery This report aims to strategically based evaluate Starbucks past and current situation and future position of this largely successful company
Words: 5074 - Pages: 21
Case 1-1 Starbucks – Going Global Fast Sept. 23, 2012 Question#1 - Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets. The controllable elements of marketing decisions for Starbucks include product, price, promotions, distribution and research. The uncontrollable elements of marketing decisions facing Starbucks include competition, politics, laws, consumer behaviors and level of technology. (Philip Cateora, 2010) Starbucks is one
Words: 1349 - Pages: 6
October 2012 Is Starbucks a Good Choice? Let us set a certain setting, “It is a cold night during the winter. It is freezing cold outside, and you decide to buy a cup of coffee to keep warm. (It is always a good choice to buy a cup of coffee in the cold winter.) There are several choices including Starbucks, COSTA, Macafee , or perhaps some Nestle instant coffee.” I suppose most of those people who live in urban areas would probably choose Starbucks. As a matter of fact
Words: 1347 - Pages: 6
coffee and baked goods chains in the world, with more than 11,300 restaurants in 36 countries. The chain's products include doughnuts, bagels, other baked goods, and a wide variety of hot and iced beverages. The company primarily competes with Starbucks, as over half the company's business is in coffee sales, as well as with Krispy Kreme Doughnuts and Honey Dew Donuts. Before 1990, Dunkin' Donuts' primary competitor was Mister Donut, but in February of that year Mister Donut was acquired by Dunkin'
Words: 3496 - Pages: 14
Table of Content Executive Summary 3 Background 4 Dunkin’ Donuts (Dunkin’ Brands) 4 Starbucks Coffee (Starbucks Corporations) 4 Leader VS Follower 5 Financial Analysis 6 Liquidity Ratio Analysis 6 Debt Analysis 11 Profitability Analysis 13 Stock Investment Analysis 16 Non-Financial Analysis 20 SWOT Analysis 20 PEST Factor Analysis 23 Product Life Cycle Analysis 24 Boston Consulting Group (BCG) Analysis 25 Conclusions and Observations 27 References 29 Executive
Words: 7051 - Pages: 29
------------------------------------------------- BBUI402: Principles of MarketingModule Lecturer: Prassanna Pathmanathan | Tutorial | 2 | Tutorial Name | Starbucks Coffee - Case Study | STUDENT ID | STUDENT NAME | 2011127 | Dinali Cooray | 1. Coffee has become popular in UK because flavoursome coffee is within their reach rather than the grey unappealing liquid like before. 2. The facts that would influence my choice of coffee bar are based on the : * Affordable prices * Location
Words: 349 - Pages: 2
ASSIGNMENT BRIEF (I) Task One : Brief note on McDonalds McDonalds is one of the world’s leading fast food franchisee. They mainly concentrate on burgers with occasional additions with to suit the host country. They have designed meals targeted at adults to toddlers so as to reach wider range of audience. They operate in more then 119 countries and serve around 52 million customers per day which makes it a global brand. Globalization of McDonalds Globalization is the interlocking of
Words: 1529 - Pages: 7
