Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR COVER DESIGNER George Hoffman Franny Kelly Brian Baker Jacqueline Hughes Amy Scholz Kelly Simmons Marissa Carroll Harry Nolan Allison Morris Janis Soo
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agency: to keep costs low in order to provide the best possible service given available funds 5. Procter & Gamble: to assess the profitability of its different products 6. Any other large, diversified manufacturer, like Procter & Gamble: which needs to be able to analyze the relative profitability of its different products, using cost management 7. A small machine shop: which needs cost management to determine whether it should repair or replace a machine 8. A dance studio: to analyze
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organizational objectives. • What does the consumer want? ▪ The four P’s • Product (what are we making?) o Can be a… ▪ Physical good ▪ Service ▪ Idea • Price (how much are we charging?) o Monetary, barter, etc. • Place o Where is the product available? o How do we get the product where it needs to be? • Promotion (how is the product communicated?) o TV, internet, free samples, newspaper, etc. ▪ Exchange
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------------------------------------------------- A. Watching how the stock market reacts to interest rate changes B. Motivating distributors to pass along important intelligence from the marketplace. C. Collecting competitive intelligence by buying a competitor’s products D. Setting up a consumer panel ------------------------------------------------- 2. When Molly’s parents retired, they decided they wanted to travel. They found an ideal job that allows them to travel for free, but the only catch is they have
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Organizational and Product Overview (Terri Meunier) II.1 Organizational Description II.2 Vision, Mission, and Goals/Objectives II.3 Product Description III. Market Analysis (Beth Dougherty) III.1 Market Definition III.2 Competitive Analysis III.3 Environmental Forces III.4 Market Segmentation IV. Marketing Strategies (Shadeequah Curry) IV.1 Target Market(s) Selection IV.2 Product Portfolio Mix IV.3 Product Positioning Strategy
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Factors 4 Economic Structure 4 Political Legal Structure 6 Demographic Aspects 7 Socio-cultural Factors 10 Technological Level/Factors 11 Geographic Aspects and Distribution Structure 11 Product Analysis on the Export Market 13 Potential Buyer Analysis 13 Competitive Analysis 13 Product 15 Price 16 Distribution 16 Communication 17 Other Aspects 18 Conclusion 19 List of Sources 20 Appendices 22 Internal Analysis (USA) External Analysis (Czech Republic) Macroeconomic
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of shares, however they still uphold their promise to only make healthy food and drinks and contribute 10% of profits to charity (Macalister and Teather, 2010). Innocent have six strategic business units in the UK. Smoothies are their primary products, but they also produce Veg Pots and Fruit Juices for targeted at a more mainstream audience. For kids they have lunch box friendly cartons of smoothies and fruit juices and also sale fruit tubes- tubes filled with crushed fruit. INNOCENT INNOCENT
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Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine.You can find him at www.sethgodin.com This is a work of fiction. Names, characters, places, and incidents are either the product of the author’s imagination or are used fictitiously, and any resemblance to actual persons, living or dead, business establishments, events or locales is entirely coincidental. Purple Cow Portfolio Book / published by arrangement with the author
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Overview During the simulation, the establishment of Microcomp was achieved. Individual responsibilities were determined and sales offices were established. Brand design decisions were made based on the criteria provided and modified when necessary. The brands selected were Work Made Easy and On the Go. These two computer brands were created for their respective target markets, Workhorse and Traveler. Sales office locations were also based on the criteria provided in the simulation. For Microcomp’s
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on a deep understanding of past choices. ANS: T DIF: LL1 REF: Page 15 OBJ: 1 6. Microeconomics is the study of broad, economy-wide issues such as the unemployment rate, gross domestic product, and inflation. ANS: F DIF: LL2 REF: Page 15 OBJ: 1 7. Macroeconomic conditions impact day-to-day life by influencing variables such as the availability of jobs, the amount of take-home pay households have available after paying taxes, and the buying power of those incomes. ANS: T DIF: LL2 REF:
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