Our customers voted us the #1 Best Coffee in the annual Zagat ® survey. 1 4 2 We found a small way to make our Starbucks Cards even more convenient. 3 We made sure our customers will never be without great coffee. AUTHOR STARBUCKS CORPORATION TITLE ANNUAL REPORT YEAR FISCAL 2010 FISCAL 2010 FINANCIAL HIGHLIGHTS Net Revenues (in Billions) Comparable Store Sales Growth (Company-Operated Stores Open 13 Months or Longer) $10.4 $9.4 $10.7 $9.8 7%
Words: 44548 - Pages: 179
“We aren’t in the coffee business, serving people. We are in the people business, serving coffee” Howard Schultz, Starbucks Chairman and Chief Global Strategist Fortune Magazine, Vol. 149 No. 2 Title: Submit To: Completed By: Starbucks: “The Non-Coffee Treat” P.V. Sundar Balakrishnan Matthew Carmean Partner Julie Anstett Partner Julia Toochette Partner Joel Ennis Partner Joey Eaton Partner Trang P. Huynh Partner Table of Contents TABLE OF CONTENTS.................
Words: 4057 - Pages: 17
S w 9B08A016 PY A CRACK IN THE MUG: CAN STARBUCKS MEND IT?1 Michael Herriman, Motohiro Wanikawa, Ryoko Ichinose, Shobhana Darak and Yumana Chaivan wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. O Ivey Management Services prohibits any form of reproduction
Words: 5324 - Pages: 22
restaurants in the world. The restaurant experienced much success, and in 1970 it was acquired by General Mills. In 1983, Red Lobster expanded internationally into Canada. In 1995, General Mills separated Red Lobster brand from the General Mills Restaurant Group and launched Darden Restaurants, Inc. The brand struggled throughout the following years due to the opening of competitive chains. Red Lobster experienced declining sales through the early 2000’s, due to faster dining options, such as Chipotle and
Words: 3297 - Pages: 14
Introduction The aims of this assignment is evaluate Starbuck’s internal and external environment and by doing so, provide strategic recommendations based on the analysis. The following table is a summary of the cooperation. Name | Starbucks Corporation | Industries served | Coffeehouses, Restaurants | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Howard Schultz | Revenue | $ 14.9 Billion (2013) [25% Profit Gains] | Total no. of retail stores | 20,184
Words: 4122 - Pages: 17
Case 29 Starbucks’ Global Quest in 2006: Is the Best Yet to Come? Arthur A. Thompson The University of Alabama Amit J. Shah Frostburg State University Thomas F. Hawk Frostburg State University n early 2006, Howard Schultz, Starbucks’ founder, chairman of the board, and global strategist, could look with satisfaction on the company’s phenomenal growth and market success. Since 1987, Starbucks had transformed itself from a modest nine-store operation in the Pacific Northwest into a
Words: 18992 - Pages: 76
(para. 1). The above sentence covers all the aspects of marketing but there are other that just keep the logistics of marketing simple. “Marketing is managing profitable customer relationships” (Armstrong & Kotler, 2011, p. 4). Organizational Success Marketing focuses organizational attention on meeting consumer demand. To accomplish this goal a company must first anticipate consumer needs and then direct a flow of acceptable goods and services from producers to consumers (Perreault,
Words: 999 - Pages: 4
Alaska Coffee Company Alaska Coffee Co. has many strengthens within the organization that allows it to still remain in business. They are a differentiated business because of their three key differences which include: freezing coffee in air-tight containers, using high-grade washed Arabica coffee, and roasting using the Sivetz air-roaster. All of the products Alaska Coffee Co. sold were positioned as high quality and differentiated. The beverages that were sold were differentiated products
Words: 1875 - Pages: 8
Introduction Starbucks started in 1971 as a single store in Seattle’s historic Pike Place Market. It offered fresh-roasted whole bean coffees in the store. There is a group of coffee lovers which shared a passion for quality coffee and exotic teas included English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, they put investment and finally opened a store called “Starbucks Coffee, Tea, and Spice” in Seattle, WA. In 1981, Howard Schultz (Starbucks chairman, president
Words: 8506 - Pages: 35
Smart cookie - OREO Executive Summary: For most of its 100-year existence, Oreo was America's best loved cookie, but today it is a global brand. Faced with stagnation in the domestic market, Kraft Foods moved it into emerging markets where it made some mistakes, learnt from them and ultimately triumphed. This case study looks at the strategies used to win over customers in China and India. On March 6, 2012, the famous cookie brand, Oreo, celebrated its 100th birthday. From humble beginnings in
Words: 1905 - Pages: 8
