Strategic Public Relations – case 02 Karola Römer STARBUCKS: ‘Should Starbucks collaborate with all of its stakeholders or only a select few?’ Starbucks, generally considered to be the most famous specialty coffee shop chain in the world, today has over 6,000 stores in more than 30 countries. Many analysts have credited Starbucks with having turned coffee from a commodity into an experience to savour. Starbucks’ aim has always been to be one of the most recognized and respected brands in
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1. Identify Controllable and uncontrollable elements that Starbucks has encountered in entering global market As far as controllable elements go Product, Price and Promotion are the main factors encountered when entering a global market. For instance, Starbucks offers a variety of products that are not related to coffee in Italy, as Starbucks charges customers 1.5$ for a coffee in the USA in Italy the price is 67 cents. A major controllable element is also the channel of distribution that they
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Although Starbucks has supported responsible business practices virtually since its incep-tion, as the company has grown, so has the importance of defending its image. At the end of 1999 Starbucks created a Corporate Social Responsibility department, now known as the Global Responsibility Department. Global Responsibility releases an annual report in order to allow shareholders to keep track of its performance, which can be accessed through the Shared Planet website. Starbucks is concerned about
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Explanation of Spreadsheet Communication Plan. As the goal of this assignment I have set out to develop a realistic communications plan for Starbucks concerning its organizational changes. The goal of the plan is to reach all stakeholders that will be affected by the upcoming changes and make sure that a common language is being used throughout the plan. The stakeholders’ that I have identified through my research includes the following: board of directors, senior management team, district managers, store
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Starbucks Corporation Debt Tiffany A. White Intermediate Accounting I June 9, 2008 Professor Glen J. DeSalvo Introduction Starbucks, a household name that makes you think of coffee. Starbucks Corporation was founded in 1971. It eventually evolved into what I would call an Empire of Coffee and Espressos. They have achieved in making a variety of food items, roasted beans, coffee accessories, and teas that are so satisfying and refreshing. Starbucks is known for its
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Internal and external factors affecting Starbucks Founded in 1985, Starbucks is one of the largest coffeehouse companies in the world with over 16,000 stores in 50 countries. This report evaluates major internal and external factors affecting Starbucks using various analytical techniques. Based on the Starbucks brand in UK, it identifies suitable marketing strategies for Starbucks to expand its business in the UK market within the next two years. In line with the chosen marketing strategies, recommendations
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18 September 2014 18 September 2014 08 Fall 08 Fall Exercise A - Starbucks in US: strategies and core competencies GROUP 6 Exercise A - Starbucks in US: strategies and core competencies GROUP 6 Thijs Bavelaar - 091698 Carlijn Swagemakers - 120014 Sam Verlaat - 111449 Bas Vliegen - 122959 Thijs Bavelaar - 091698 Carlijn Swagemakers - 120014 Sam Verlaat - 111449 Bas Vliegen - 122959 Executive summary Within this report the Starbuck’s Corporation
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Starbucks and Business Ethics Different businesses have different ways of advertising their products and contributing to the outside world. Starbucks being amongst these different businesses has an unethical way of marketing its goods. Their advertisements are very broad and manipulative to their customers. Starbucks follows business ethics, which is what makes marketing and global contribution circulate. They also give businesses different objectives they follow to be more fair and truthful to
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PLANET STARBUCKS TABLE OF CONTENTS 1 CONTENTS Background Problem Identification Main Issue Narrow SWOT analysis Functional Area Analysis Alternatives Recommendation Implementation PAGE 2 7 7 8 16 47 53 57 1 PLANET STARBUCKS (A) ‘Group B’ BACKGROUND About Starbucks: Starbucks is one of the finest coffee stores, popular among its customers for its aura with a very comfortable atmosphere to relax and the first rate music it plays. As in the 1990s, it is a store which has been
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Stakeholders Role Stakeholders are the key assets in an organization because they can either affect or be affected by the way the organization operates. The level that each stakeholder is impacted varies from organizational layoffs to stock prices rising. Not all stakeholders are equal, and for this reason the level in which each stakeholder plays in the quality management process will vary, depending on the degree of involvement. The key relationships for an organization reach far beyond the
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