Ciara Flowers B.A.M 3:30-4:50 Case 3 Starbucks 1. What was Howard Schultz’s original strategic vision for Starbucks? Is his 2010 Strategic Vision for Starbucks different from the one he had in the 1980s? How many times has his strategic vision changed? Is his Present strategic vision likely to undergo further evolution? The original strategic vision for Starbucks was for them to be a leader in quality drinks and customer service. He took a trip to Milan, Italy and he feel in love with how their
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Starbucks Firm Profile Size 9,405 total company-operated Starbucks stores open (as of September 30, 2012). 160,000 employees. 12 properties internationally for manufacturing, roasting, distribution, warehousing and administering; totaling in (approximately) 3,436,000 square feet. Corporate Strategy Business: Recording achievements by living up to its heritage, Starbucks balanced profits with a social conscience. Its commitment to creating shareholder value through the lens of humanity is truly
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L I V I N G O U R VA L U E S Corporate Social Responsibility Fiscal 2003 Annual Report STA R BU C K S M I S S I O N S TATEMENT AND GUIDING PRINCIPLES To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. The following six Guiding Principles will help us measure the appropriateness of our decisions: • Provide a great work environment and treat each other with respect and dignity. • Embrace diversity as an
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allows a manager to visualize the situation as a whole, at the same time, to have the ability to tackle decisions and problem solving dynamically. After analyzing Starbucks, we understand that Howard Shultz, being the top management, exhibits more of “Conceptual Skills” and "Interpersonal Skills". Being the Chief Strategist of Starbucks, Howard expend most of his time formulating new ideas, planning for expansion and solving problems that arises within and beyond his organization. With this in mind
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Impact of Change at Starbucks Mark Louden Cardinal Stritch Managing Change MGT 545 Scott Braught August 12, 2013 Impact of Change at Starbucks Executive Summary There is something about Starbucks that goes beyond caffeine. Starbucks has used their multi-cultural diversity to turn challenges into opportunities for success. Corporations such as Starbucks use Performance Management Systems (PMS) to monitor progress towards achieving a set of specific objectives and goals. Organizations
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Strategic Analysis of Starbucks Mission Statements Arleen Steevensz University of Redlands Strategy Capstone MGMT 697 Murad A. Zikri 1/18/2014 Introduction Starbucks is the worlds largest coffee shop chain company and continues its aggressive growth through international expansion and new product development. But at the beginning of this century affected by the economic downturn Starbucks financial growth of same-store sales and margins showed a 70% decline in net
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Strategic Marketing Plan for the Starbucks Coffee Company Table of Contents Introduction and background 3 Company mission, company objectives 3 Market definition and product or brand background 4 Evaluation of results and conclusion about problem 5 Situational Analysis 5 Internal analysis 5 Customer analysis 7 Industry analysis 8 Competitor analysis 11 Distribution and supplier analysis 11 SWOT analysis – Confrontation Matrix 12 Choice of option 13 Marketing
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Foresight Exercise - W1 Assignment Company nominated: Starbucks Corporation (Starbucks) Outline what the Probable scenario might be in 3-5 years time. Then consider if you could predict the future by creating it; what would be the Preferred scenario? Outline what the gap between the two scenarios are and outline some strategies that could be used to bring the Probable outlook closer to your Preferred outlook, thereby gaining competitive advantage. The business environment is the internal and
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time. Today, with more than 15,000 stores in 50 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, we strive we bring both our heritage and an exceptional experience to life. Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company. Business Ethics and Compliance is a program that supports Our Starbucks Mission and helps protect our culture and our reputation by
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Fierce * Branded coffee shops focus on premiumisation & quality of services - Barista expertise to emphasise their ‘added value’ * Independents have flexibility and are as present as Branded * Market dominated by a Large Global companies: Starbucks, Costa, Caffe Nero, Caffe Ritazza and a large number of independents * Non-specialists – McDonalds - attracting new customers through coffee moments – top coffee seller in the UK & Greggs – a low-cost alternative | Bargaining Power of Suppliers
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