Introduction The history of Starbucks started in Seattle in 1971. Three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. In 1987, they sold the Starbucks chain to Howard Schultz, which rebranded the Il Giornale outlets as Starbucks and quickly began to expand. Starbucks opened its first locations outside Seattle at Waterfront Station in
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Abstract In continuation with my Business Analysis on Starbucks this week, I will review the strategic initiative that Starbucks has taken to adapt in the changing market. I will examine how the recent economic trend as affected the business, how they used or could use a strategy for adapting to the changing market with the recession going on. I introduce tactics that Starbucks has implemented or could implement to achieve their goals. I will also include a section
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Starbucks is an international specialty coffee chain company. Operating more than 16,000 stores in over 50 countries worldwide to date, it is the largest coffeehouse company in the world (Starbucks Corporation 2010). Set back in year 1971, Starbucks specialized in coffee and other related beverages such as Italian-style espresso beverages, cold blended beverages, and a selection of premium teas, also with certain related businesses like complementary food items, coffee-related accessories and equipment
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Management 431 Dr. Sopo June 4, 2013 Starbucks Strategic Analysis Project Jared Hall Monica Diederich Brandy Putman Management 431 Dr. Sopo June 4, 2013 Starbucks Strategic Analysis Project Jared Hall Monica Diederich Brandy Putman Stage 1: Developing a Strategic Vision, Mission, and Values Starbucks is a high quality coffee empire that is composed of a host of café’s and shops that sells many different roasts of coffee and coffee drinks to an array of on-the-go
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Starbucks Corporation Table of Contents Introduction Organizational Goals Symptoms of the Problem Diagnosis of the Problem SWOT Analysis Recommendations I. Introduction: In 1971, in Seattle, Washington, three entrepreneurs started the Starbucks Corporation. The primary business at this time was the selling of premium whole bean coffee in a single Seattle store. At the time, coffee consumption in the U.S. was on the decline and market dominance was established by the large
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[pic] INTRODUCTION TO BUSINESS PROCESSES (BUSI 1333) [pic] ASSESSMENT GUIDE 2012-13 NB The assessment details contained in this document are the definitive details of your assessment for this course 2012-13. Please follow this guide and disregard information on assessment from any other document. Contents Page |Recommended texts |2 | |Course schedule
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pages) The current positioning of Starbucks on the market can be characterized with unbeatable brand loyalty and recognition among consumers. For many customers throughout the world, Starbucks is the synonym of coffee. Its brand is easily recognized in coffeehouse segment of the market. Another competitive advantage is emphasis on high quality, which in turn appeals to consumers who are willing to pay extra for the product of high quality. What makes Starbucks a strong coffeehouse market player
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The Future of Starbucks An Analysis by Team Macchiato: Zack Higbee Chen Yee Liaw Calvin Ting Kevin Tjho Michelle Ton 1 Executive Summary Starbucks Corporation has arguably been the most successful coffee chain in the past few decades, using their aggressive expansion strategies to push out much of its competition. Through its expansion, Starbucks has focused on creating a dense network of stores all around America, while also opening up new locations all around the world
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1. COMPANY DESCRIPTION Starbucks is the largest coffeehouse company in the world. It was founded by three very unusual entrepreneurs, an English teacher Jerry Baldwin, History teacher Zev Siegel and a Writer Gordon Bawker. They came with this brilliant idea of getting into the coffee business inspired by an entrepreneur who sold high quality coffee beans and equipments, named Alfred Peet. The first Starbucks store was opened in Pike Market Place in Seattle on March 30, 1971. It is a for
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1.0 Background SWOT Analysis STRENGTHS 13 stores available (Phuc Long 2013) Variety of tea and coffee options for different customer groups Price is lower (25,000-45,000VND) compared to Starbucks and Coffee Bean WEAKNESSES Low marketing to promote their coffee: tea sales (80%) and coffee sales (20%) (VnExpress 2014) Low store capacity OPPORTUNITIES Tea has become a lifestyle of young people, not just only a drink. (Vietnam Online n.d) Foreigners are eager to try out dosmetic brands rather
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