The Florida State University DigiNole Commons Electronic Theses, Treatises and Dissertations The Graduate School 2-5-2009 The Social Impact of Corporate Social Responsibility: A Case Study Brooke Ellen Forester Florida State University Follow this and additional works at: http://diginole.lib.fsu.edu/etd Recommended Citation Forester, Brooke Ellen, "The Social Impact of Corporate Social Responsibility: A Case Study" (2009). Electronic Theses, Treatises and Dissertations. Paper 4418. This Dissertation
Words: 62361 - Pages: 250
1 6 CHAPTER Advertising, Publicity, and Sales Promotion In the summer of 1965, 17-year-old Fred DeLuca was trying to figure out how to pay for college. A family friend suggested that Fred open a sandwich shop—and then the friend invested $1,000 to help get it started. Within a month, they opened their first sandwich shop. From that humble start grew the Subway franchise chain with more than 33,000 outlets in 91 countries. Targeted advertising, timely publicity, and sales promotion have been
Words: 19343 - Pages: 78
The Business of Brands COLLEC TIVE INTELLIGENCE FOR MARKE TING TODAY THE BUSINESS OF BRANDS Contents ∆ Foreword ................................................................................................................................................................................................... iii ∆ Acknowledgements ................................................................................................................................................................
Words: 17417 - Pages: 70
international trade. For more information, visit FPA’s website at www.fpa-food.org The member firms of the PricewaterhouseCoopers network (www.pwc.com) provide industry-focused assurance, tax, and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 130,000 people in 148 countries across our network work collaboratively using connected thinking to develop fresh perspectives and practical advice. © 2006 PricewaterhouseCoopers LLP. All rights
Words: 24438 - Pages: 98
Management Review Volume 14, Issue 2, 2011 Agricultural Value Chains in Developing Countries A Framework for Analysis Jacques H. Trienekens Associate Professor, Wageningen University-Management Studies and Maastricht School of Management Hollandseweg 1, Wageningen, The Netherlands Abstract The paper presents a framework for developing country value chain analysis made up of three components. The first consists of identifying major constraints for value chain upgrading: market access restrictions, weak
Words: 13981 - Pages: 56
Supply Chain in the Food Industry by Abdelrahman Ahmed El-Hefny Bachelor Thesis submitted to the Operations Department at the Faculty of Management & Technology German University in Cairo Student registration number: 16-1841 Date: 29th May 2012 Supervisor: Professor Dr. Ehab Yaseen Table of Contents Table of Contents ............................................................................................................. ii Table of Tables ...............................
Words: 9874 - Pages: 40
Critical Social Policy http://csp.sagepub.com/ Capitalist globalization, corporate social responsibility and social policy Leslie Sklair and David Miller Critical Social Policy 2010 30: 472 DOI: 10.1177/0261018310376804 The online version of this article can be found at: http://csp.sagepub.com/content/30/4/472 Published by: http://www.sagepublications.com Additional services and information for Critical Social Policy can be found at: Email Alerts: http://csp.sagepub.com/cgi/alerts Subscriptions:
Words: 9950 - Pages: 40
Journal of Macromarketing http://jmk.sagepub.com/ Market Responsiveness to Societal Interests Tracy L. Gonzalez-Padron and Robert W. Nason Journal of Macromarketing 2009 29: 392 DOI: 10.1177/0276146709344954 The online version of this article can be found at: http://jmk.sagepub.com/content/29/4/392 Published by: http://www.sagepublications.com On behalf of: Macromarketing Society Additional services and information for Journal of Macromarketing can be found at: Email Alerts: http://jmk
Words: 11381 - Pages: 46
Requirements: N/A STAFF CONTACTS Role Campus Name Email Lecturer Sydney Dr Ian Benton BENI@learning.auscampus.net SUBJECT DESCRIPTION This subject focuses on the nature of the international marketplace and the problems and decisions facing managers of international marketing. It is comprehensive and practical covering marketing goods and services across national boundaries, as well as within different national markets. Major topic areas covered are the international marketing
Words: 7211 - Pages: 29
July 2015 launch of Apple pay in the U.K. will drive even more adoption of m-payments in the near future. These are positive indicators — but the market is still nascent. Gartner, Inc., (2013). Gartner Says Worldwide Mobile Payment Transaction Value to Surpass $235 Billion in 2013. [Online]. 4 June 2013. Available at: http://www.gartner.com/newsroom/id/2504915
Words: 5518 - Pages: 23
