The Future of Starbucks An Analysis by Team Macchiato: Zack Higbee Chen Yee Liaw Calvin Ting Kevin Tjho Michelle Ton 1 Executive Summary Starbucks Corporation has arguably been the most successful coffee chain in the past few decades, using their aggressive expansion strategies to push out much of its competition. Through its expansion, Starbucks has focused on creating a dense network of stores all around America, while also opening up new locations all around the world
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When Ellis arrived at the Coffee Cup, he could barely believe his eyes. The coffee shop was tiny! It was long, narrow, and relatively crowded. There were people of all ages sitting around and chatting. All the stools at the bar were taken, and there was no space on the benches. The worst part was the color. All the seats were bright red and vinyl. However, Ellis was not one to give up, so he surged forward into the restaurant. Ellis was met with a delicious aroma as he stepped through the door
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A. Primary Strategic Business Areas Premier Coffee Retailer and Service - Since the founding of Starbucks, Starbucks had become the premier roaster and retailer of specialty coffees around the world. Starbucks differentiates itself by offering a premium, high-quality product mix of beverages and snacks. The service that Starbucks provides that presents the product mix known as the “Starbucks Experience.” By creating an ambiance at each store location that reflects the company’s passion for coffee
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PREPARATION OUTLINE Purpose Statement: To inform my audience about the steps in creating the majestic coffee bean. Thesis Statement: Coffee beans are actually seeds from a fruit called the coffee cherry. Introduction Attention Getter: Coffee is my birthstone (show Meme on slide) Overview of Main Points: The process of making coffee starts on plantations that grow coffee bushes, and in the end, it ends up as a delicious beverage. Today I want to tell you about planting, harvesting, and processing
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Howard Schultz was born in Brooklyn, New York, on July 19, 1953. He is best known as the CEO of Starbucks. Howard is 302nd on Forbes 400 (2014) and the 259th wealthiest in the United States, with a net worth of $2.6 billion in 2015 by Forbes Magazine. Starbucks has become the leading coffeehouse company worldwide, founded 1971 in Seattle. In 2014, there were over twenty- two thousand Starbucks worldwide. Fred Schultz, Howard’s father, was a former army medic during WWII, and later a blue collar
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stations to coffeehouses, Americans can easily purchase their favorite drink. McDonalds, Dunkin Donuts, and Starbucks, are just a few of the companies taken advantage of this roasted bean. Standing in line at Starbucks, seeing the delicious breakfast “essentials” and pastries is an excellent market idea. But how does a coffee shop turn into a multibillion dollar company? According to Forbes, Starbucks (a worldwide coffeehouse chain) is listed at #80 as one of the largest businesses with a revenue of 17
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Cumberland Farms when you go to Cumberland farms website, it automatically pops up with this sign that says “the taste test was close but, the price is not” It is a picture of a Dunkin Donut’s coffee and a Cumberland Farms coffee sitting side by side. They have comments on their front page about what other customers have said about the difference between their coffee and dunkin donuts coffee. People cannot believe that they taste almost the same but are paying for a more expensive coffee at Dunkin
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Green Mountain Coffee Roasters, Inc. (KGM) was created in 1981 as a small café in Waitsfield, Vermont. In 1993, the Company went public and extended its first wings around Keurig, Inc. It acquired the rest of Keurig in 2006 and the combined company has made tremendous changes in the way U.S. prepares their beverages whether at home or at workplace through the innovative Keurig Single Cup Brewing System. The Company produces and sells more than 60 different brands and 400 varieties of coffee, cocoa
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Badass Coffee Of all places in our neighborhood, the local coffee shop located just a few steps away from my house is the coziest little nook where one can spend the night. With a stylish interior, warm and friendly atmosphere and a diverse and quiet public, it is the place to have a chat with friends or pick up a cup on the way to work/school. When one walks in from a busy, speedy street, the first thing that strikes the eye is the somewhat humble interior with its bright yellow and orangey
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