Question 1: Starwood introduced a team of Six Sigma experts, also known as black belts, to make the processes in the hotel more efficient and even more satisfying for the customers. The Six Sigma team used the DMAIC process, which consists of defining, measuring, analyzing, improving, and controlling. First the DMAIC process will be explained. After this the top down commitment, measurement systems, goal setting, education, communication and customer priorities will be described. * Define
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Running Head: Identifying Quality Issues within a Struggling Retailer: Starwoods Hotel and Resorts Outline Submitted by: BSOP 588: Managing Quality Instructor: Richard Sheng September, 2013 BSOP588 Final Project Proposal Outline-Jemetie McKeithen 1. Identifying Quality Issues within a Struggling Retailer: Starwood Hotels and Resorts 2. Starwood Hotel and Resort 3. Background/overview of organization • 145,000 employees (2013); 1,162 stores • Hospitality • Hospitality/Vacation
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Analysis of Service Marketing Strategies in the Hospitality & Tourism business in the UK: The Sheraton Park Lane Hotel Mashfiq Ahmed The hospitality and tourism industry is one of the biggest industries in the United Kingdom and in the entire world. Two of the major components of this industry are the marketing and public relations as in the highly competitive and sophisticated business world of the twenty first century; they play the key role in attracting and retaining customers i.e. the sales
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342 Service Marketing Hilton HHonors Worldwide: Loyalty Wars HOS 342 Service Marketing Anthony Petitte Anthony Petitte Introduction The following case concerns Hilton’s reward program for its guests, the Hilton HHonors, and the possible implications after the introduction of a different reward program introduced by Starwood Hotels and Resorts Worldwide Inc. Many companies in different industries use the loyalty reward program as a form of marketing tool to reward their loyal customers. By doing
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Westin Resorts and Six-Sigma Six Sigma’s impact in the service industry, high quality products and performance are a top priority for any company. By implementing total quality management systems, businesses are seeking to improve the effectiveness of their performance. “Six Sigma is a process created to eliminate or reduce variations in the operation process”(Jacobs & Chase 301), often used in manufacturing industries. Through Starwood Hotels and Resorts, one of the top companies in the hospitality
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Marriott International (Marriott) is global chain of hotels and lodging accommodations that are designed to fit varying needs and budgets. Marriott has operation in six main hotel and lodging segments: Luxury, collections, lifestyle/boutique, signature, select services and extended stay. Marriott own chains such as Marriott Hotels & Resorts, Courtyard by Marriott, Residents Inn, Fairfield Inn, and Marriott Vacation Club International, BVLGARI, The Ritz Carlton just to name a few. The commonality
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Starwood Hotel and Resorts Call Center Networking Starwood Hotels and resorts is one of the world’s largest hotel and leisure companies. The company owns thousands of Hotels and Resorts as well as seven call centers in which help keep everything running smoothly for the company. Of course this means there is an expansive network working to keep all this information flowing from every hotel and call center. This paper will focus on the network of the call center in Lancaster, California in which
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requirements for the Master of Science Hotel Administration William F. Harrah College of Hotel Administration Graduate College University of Nevada, Las Vegas December 2011 Chair: Dr. Robert Woods 2 PART ONE Introduction The hospitality industry has perhaps been hit harder than any other industry in this current recession. People have less discretionary income and as a result are not traveling as often and spending as much when they do. Resort companies like MGM and Caesars Entertainment
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A COMPREHENSIVE ANALYSIS OF HYATT HOTELS CORPORATION AND HOW IT RELATES TO COMPETITION WITHIN THE HOTEL INDUSTRY Table of Contents EXECUTIVE SUMMARY 1 EXTERNAL ENVIRONMENT ANALYSIS 3 General Environment 3 Demographic Segment 3 Technology Segment 7 Economic Segment 11 Political / Legal Segment 14 Socio-cultural Segment 16 Nature Segment 18 Global Segment 19 Industry Environment 21 Intensity of rivalry 21 Supplier power 22 Buyer Power 22 Threat of substitutes 22
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environment 2 1) Gross Domestic Product (GDP) 2 2) Interest rate 3 III) Industry environment 5 1) Life cycle of Hotel Industry: 5 2) Hotel industry tendencies 5 3) Identify and positioning with competitors 6 4) Research & Development Fees 7 5) Competitors & Hotel industry ratios 7 IV) The company: Accor 7 1) SWOT Analysis: 8 a. ACCOR/IHG/Starwood 9 V) Global Analysis of ACCOR 10 1) Year by year 10 a. 2009: 10 b. 2010: 11 c. 2011: 11 2) Analysis
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