Blekinge Institute of Technology School of Management Master Thesis M.Sc. in Business Administration The Use of Promotional Activities in the Tourism Industry: The Case of Bangladesh [pic] By Md. Jakir Hossain Dr. Klaus Solberg Søilen ID # 670504-P777 Academic Supervisor E-mail: mjho05@student.bth.se hossainj67@yahoo.com Date: 07 June, 2006 Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism
Words: 58440 - Pages: 234
customer loyalty. Everyone from top management on down must be tuned into what the customer wants. Creating a customer service culture within a company can help build success. Customer satisfaction and loyalty are inextricably linked to the quality of customer service and, ultimately, to the company’s profitability. The customer plan is well-found with perception of Vision and Mission of Internal and External Customers. According to (Chris Adalikwu,(2012) Mission Statement The mission of Cree’s Customer
Words: 9114 - Pages: 37
Starbucks Coffee Executive Summary STARBUCKS COFFEE COMPANY EXECUTIVE SUMMARY Starbucks Coffee Company is North America's leading roaster and retailer of specialty coffees. Headquartered in Seattle, WA, Starbucks has 931 retails stores and 75 major airport locations. The Company's objective is to establish Starbucks as the most recognized and respected brand of coffee in the world. To achieve this goal, the Company will continue to rapidly expand its retail operations, grow its mail order and specialty
Words: 8226 - Pages: 33
resource-assets with relevance to the environmental and cultural settings of the host communities. It also identifies the existing and perceived impacts of tourism to these socio-cultural assets and to devise appropriate mitigative measures and management plans to protect and better enhance cultural heritage for tourism development. The need to promote the cultural heritage of the Central Luzon region in the tourism industry should be balanced with the need to preserve and conserve the sociocultural
Words: 14304 - Pages: 58
Practice Test #1 Critical Reasoning (53 Questions) 73. (25075-!-item-!-188;#058&001412) Most of Western music since the Renaissance has been based on a seven-note scale known as the diatonic scale, but when did the scale originate? A fragment of a bone flute excavated at a Neanderthal campsite has four holes, which are spaced in exactly the right way for playing the third through sixth notes of a diatonic scale. The entire flute must surely have had more holes, and the flute was made from
Words: 10817 - Pages: 44
Description of Baderman Island Resort Located in Florida, The Baderman Islad Resort is managed by the Boardman Management Group. Baderman consists of several different entities such as hotels, restaurants, gift shops, a spa, a golf course and pro shop, and a convention center (Apollo Group, Inc., 2006). Currently, Baderman’s computer systems contain three separate operating systems (Microsoft Windows 98, Microsoft Windows 2000, and Microsoft Windows XP). These three operating systems (OS) also
Words: 1987 - Pages: 8
LIMITED LC/CAR/L.75 21 December 2005 ORIGINAL: ENGLISH ISSUES AND CHALLENGES IN CARIBBEAN CRUISE SHIP TOURISM __________ This document has been reproduced without formal editing. Table of Contents 1. INTRODUCTION.........................................................................................................................................1 Definitions ...............................................................................................................................
Words: 10603 - Pages: 43
EXERCISE 22-1. TRUE OR FALSE QUESTIONS 1. Sale of goods and services which are subject to Other Percentage Tax cannot be subject also to a value-added tax. 2. Persons or transactions which are subject to Other Percentage tax may still be subject to income tax. 3. Persons or transactions which are exempt from income tax may nevertheless be subject to Other Percentage Tax. 4. A person whose gross annual sales or receipts do not exceed P1,919,500 may, nevertheless be subject
Words: 5543 - Pages: 23
1. Consumers buying products online have dramalically affected the ______ variable of the marketing mix. a. Product b. Price c. Distribution d. Research e. Promotional 2. The concept of “exchange” is fundamental to the definition of marketing. What is the best description of “exchange”? a. Activities that are performed primarily by producers and manufacturers. b. Development of products, distribution channels, promotional strategies and pricing objectives to satisfy
Words: 6414 - Pages: 26
SCIENCE AND INDUSTRY OF IFUGAO STATE UNIVERSITY POTIA CAMPUS, ALFONSO LISTA, IFUGAO: S.Y 2006 – 2011” STUDY TITLE: TRACER STUDY AS A PARADIGM FOR THE ENHANCEMENT OF QUALITY COURSE PROGRAMME DEVELOPMENT FOR BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT AT IFUGAO STATE UNIVERSITY, POTIA CAMPUS. RESEARCH PROPONENTS: 1. Sheila Mae F. Alojado 2. Jericoh B. Ticgue 3. R-jay S. Villarta Adviser: Dr. Patricia A. Alguyon IMPLEMENTING / FUNDING AGENCY: Ifugao State University
Words: 2880 - Pages: 12
