Cyworld Marketing Fundamentals (18-7-2012) ------------------------------------------------------------------------------------------------------------------------------------ 1. Problem Statement In mid 2007, Cyworld had increased to more than 21 million users from its 2.5 million in 2003. By the end of 2007, SK Communications had $197 million revenues and an operating loss of $0.35 million due to the acquisition of Empas. Cyworld accounted for 50% of total revenues and majority of operating
Words: 1414 - Pages: 6
the Relationship of Facebook Usage and Loneliness Research Proposal (it was NOT conducted) Abstract The popularity of Facebook among internet users has increased, yet at the same time people start noticing the negative life influence that Facebook brings to its users. The present study furthers our understanding in how the use of Facebook affects one’s feeling of loneliness among fresh graduates who are experiencing life changing events. We look at the number of Facebook friends users have,
Words: 3413 - Pages: 14
optimize marketing strategy based on consumer feedback. Statement of Problem/Opportunities/Objective: L'Oreal was faced with analyzing the market trends in hair coloring segment, possible course of response from L'Oreal and social media integration for better marketing strategy. The overarching issue L'Oreal was facing was to understand how can they integrate social media into their marketing strategy for the new hair color product. The problem was further divided into following categories:
Words: 1017 - Pages: 5
masses. While today many international banks are using social media as a connectivity and marketing tool with its customers, Indian banks are also not far behind. ICICI, one of India's biggest banks, already boasts a Facebook app allowing clients to view their account details, check statements and upgrade their debit card, among other activities, but still maintains a cautious attitude to social media strategy. While there is no doubt that social media is all the rage amongst retail and advertisings sectors
Words: 11522 - Pages: 47
and blogs are the fourth most popular activities online, (ahead of personal email, even) and that 10 percent of all time spent on the Internet is spent on social media sites. Statistics on the leading social networking sites are equally impressive: Facebook now lists more than 500 million users, with an estimated 500,000 new users signing up each day. In total, people spend more than 700 billion minutes per month on Facebook.On YouTube, users are watching 2 billion videos each day and uploading hundreds
Words: 3252 - Pages: 14
respond to the market trends can be attributed to an over confidence by Microsoft in their brand positioning while their competitors have been developing software in new dynamic ways and diversifying their products. Microsoft is now presented with a problem. Their vision of “a computer on every desk and in every home” has essentially been achieved and their consumers are now looking to new technologies to satisfy their needs. Microsoft needs to restructure their brand position in order to facilitate
Words: 1085 - Pages: 5
Introduction to the Problem “The Cauliflower billboard execution of Executive Optical presents a witty, pragmatic courtship scenario of two contrasting male suitor personalities ---one male suitor with poor eyesight inadvertently offers a cauliflower, while another suitor with the correct eye frame and good eyesight offers yellow roses. The ad shows the lady favoring the latter. The cauliflower ad follows from a series of messages around poor eyesight leading to poor performance and poor relationships
Words: 2107 - Pages: 9
Canadian Blood Services | | Table of Contents Executive Summary 3 Problem Statement 4 Situation Analysis 4 Objectives, Background, and Forecast 4 SWOT Analysis 5 Market and Segmentation Analysis 6 Market Mix Analysis 7 Donor Behaviour Analysis 7 Financial Analysis 9 Key Questions 10 Alternatives 10 Alternative #1 10 Alternative #2 11 Alternative #3 11 Alternative Selection 11 Recommendations 12 Action Plan 12 Contingency Plan 13 References 14 Executive
Words: 3662 - Pages: 15
the combination of social network and mass media. The typical example for social network, mass media, and social media are Skype, online newspapers, and Facebook respectively. We notice that three of them are different in terms of their functions where Skype connects people around the world, online newspapers shares information and news, and Facebook can carry both of the social network and mass media’s functions at the same time. It allows people to conduct their interaction such as exchanging information
Words: 10228 - Pages: 41
NAB Visa Debit Card “Use your everyday account where Visa is accepted.” NAB Hayley Plose – 695443X Natasha Underwood - 6534783 Tristan Moran - 6945627 Executive Summary Contents Executive Summary 2 Introduction 5 Situation Analysis 6 Competitors 6 PESTEL Analysis 6 SWOT Analysis 7 Market Size 8 Major users 9 Motivating factors 9 Information Search 10 Product Description 11 IMC Objectives 12 Target Audience 13 Segmentation 14 Budget 14 Communication Strategy
Words: 4693 - Pages: 19
