Paper to be presented at the DRUID Summer Conference 2007 on APPROPRIABILITY, PROXIMITY, ROUTINES AND INNOVATION Copenhagen, CBS, Denmark, June 18 - 20, 2007 ENTERING A MATURE INDUSTRY THROUGH INNOVATION: APPLE S IPHONE STRATEGY Joel West San José State University joel.west@sjsu.edu *Michael Mace Rubicon Consulting mike@rubiconconsulting.com Abstract: Innovation competencies are valuable in emergent and high-growth phases of the lifetime of a product or industry segment. For mature industries
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Apple Inc Strategic Recommendations for the Future Apple Inc is a globally respected business organisation and is an acknowledged pioneer in its areas of operations in the technology sector. Primarily a manufacturer and marketer of personal computers and peripherals, software and networking solutions, the company’s product line includes the Macintosh range of desktop and notebook PCs, the Mac OS X operating system, the IPod digital music player, the ITunes music store, the IPhone, the IPad tablet
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requirements. So it is vital to make sure that marketing efforts are more on the changing needs of today’s customers. Formerly known as Apple Computer Inc, Apple was originated in Cupertino, California on April 1st 1976. It was established by Steve Jobs, Steve Wozniak and
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Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple
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Microsoft: Competing on Talent (A) Christopoher A Bartlett Summary of Case In summer 1999, a front page article on Wall Street Journal reported that: “Tired of grueling deadlines, frustrated by the bureaucracy that has accompanied Microsoft’s explosive growth, or lured away by the boom in high tech start ups, dozens of the company’s most capable leaders, all around 40, have opted out – at least temporarily….” Foundations
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Theory Abstract Actor-Network Theory (ANT) emerged from science and technology studies, though it was inspired by grounded theory and semiotics. In the 1970s, Bruno Latour (a French anthropologist and social scientist) and Steve Woolgar (a British sociologist) undertook ethnographic field work at the Salk Institute in California. This research was inspired by grounded theory and Latour and Woolgar approached their study of work in the endocrinology laboratory as if they were anthropologists observing
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1. Many experts argue that people do their best work when they are motivated by a sense of purpose rather than the pursuit of money. Do you agree? Critically evaluate and explain your position. The study of what motivates people has fascinated researchers and academics over the years. Many renowned researchers have come up with their own model explaining the mechanisms of motivation. Though all these theories are unique in their own right, the division of motivations into two forms; extrinsic motivations
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Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple
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Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple
Words: 5086 - Pages: 21
Apple in the digital age from the iPod to the iPad Apple Inc. The Case Study 2000 - 2010 Foreward John Ashcroft Welcome to this Apple case study. I have always been something of a computer geek. My first computer was a Commodore Pet in 1978. It had 8k of RAM and a cassette player for storage. Programmed effectively, a two dimensional pencil sketch of a rocket would take off and zoom off screen. Beyond that and a few simple games, I don’t recall it did much at all. My first experience of Apple
Words: 5063 - Pages: 21
