MGT/330 November 7, 2011 Internal and External Factors “Apple ignited the personal revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh” (Funding Universe, n.d, para. 1). Steve Jobs and Steve Wozniak discover Apple Computer Incorporated in 1976. In 1982 Apple became the first personal computer company to reach one billion dollars in sales. Apple is the 5th largest company worldwide because Apple incorporates globalization, technology
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management functions. Founded in 1976 in a garage behind a house, Apple Inc. through the visionary leadership of Stephen P. Jobs revolutionized the computer industry before his resignation in 1985 in large part because of his inability to respond to internal factors that should have affected his management decisions (Pollack, 1985). Over the next 10 years Apple struggled to maintain market share until Jobs returned and revolutionized the company again by deftly responding to external and internal factors
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Analysis Description At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc. in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the challenges facing the company in 2015. With iPod sales continuing their freefall, tablet sales in decline, and the Macintosh's market share remaining small, Apple was increasingly dependent on the iPhone
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operating systems * Worldwide demand for the iPhone * Mac’s increasing domestic market share * Management is committed and confident * Allowing iTunes songs to be sold online without DRM | Weaknesses * The loss of Steve Job’s visionary spirit and superior leadership * Lack of compatibility options in its software * High R&D costs * iPhone’s late move to Verizon network * Safari’s conservative interface compared with Google Chrome’s * Apple does not have it’s own processors
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innovative manufacturer and for a long time tried to produce a unique product which is easy to use. Apple’s competitive advantages are its control of software and hardware, marketing, digital asset management, retail strategy, product differentiation and Steve Job’s strategically decisions. Decisions such as switching to Intel processor resulted not only reduced power use & design ease but also made Macs able to run windows on it. Apple retails concept implements direct selling, creates first hand experience
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innovation thanks to the award winning desktop and notebook computer known as OX X operating system (Yoffie & Slind 2008). Apple management style has been documented and used to study how to be a successful business. Steve Job was a pioneer in the way he took the company leadership to become a top company. Apple success is no secret even if secrecy is part of their strategic strategy. They invest in their employee and this help them not only a strong company but a company that people tops in the
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products are sold. [2] Apple Inc. was established by Steven Jobs, Steven Wozniak, and Ronald Wayne on April 1, 1976 in Cupertino, California, to sell the Apple I personal computer kit. [3] These computers were hand built by Steven Wozniak at the time, and first shown to the public at the Homebrew Computer Club. [4] The company was incorporated January 3, 1977 as Apple Computer, Inc. without Wayne, who sold his share of the company back to Jobs and Wozniak for $800.00. Multi-millionaire Mike Markkula
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the strategies utilized by the company as outlined in the strategic management steps. Several recommendations are also proposed to handle the issues surrounding the organization. Summation Apple Inc. was created by two college dropouts, Steve Jobs and Steve Wozniak and later joined by A.C. Markkula, Jr; they created the company with one circuit board (Apple I) and turned into 200 sales within two months time (Yoffie, et al., 2008). The company developed a premium-price differentiation strategy;
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efficiency leading to cost leadership or choosing a niche market. The thinking is that should firms choose to pursue more than one strategy at a time, they will run into confusion and may fail Somehow, select firms like apple has done what can be termed “quantum strategy” (loizos hercleous 2012). They are able to balance contradicting strategic features like groundbreaking innovation and quality with rock bottom cost to achieve extraordinary performance. The leadership at apple is at the heart of
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kpbhs"No one wants to die," Steve Jobs said in his now-famous 2005 commencement address at Stanford. "Even people who want to go to heaven don't want to die to get there. "And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new." These wise words came out of Jobs just a year after he got up close and personal with
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