Business Strategy Case: Apple inc. in 2012 Inleiding In het kader van de opdracht van Business Strategy voor de PTMSc Bedrijfskunde hebben wij aan de hand van de gestelde vragen deze business case uitgewerkt. De samenvattingen, strategieën en analyses die zijn gebruikt zijn uitsluitend gebaseerd op informatie vanuit de case Apple Inc. in 2012 uit de reader. De modellen die zijn opgesteld om conclusies grafisch te onderbouwen zijn opgesteld met informatie die in de case of in de bijlagen van
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time Steve Jobs and Steve Wozniak founded Apple on April 1, 1976. The two Steves, Jobs and Woz (as he is commonly referred to – see woz.org), have personalities that persist throughout Apple’s products, even today. Jobs was the consummate salesperson and visionary while Woz was the inquisitive technical genius. Woz developed his own homemade computer and Jobs saw its commercial potential. After selling 50 Apple I computer kits to Paul Terrell’s Byte Shop in Mountain View, CA, Jobs and Woz
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practices. In addition to the numerous issues which continue to threaten Apple, there has been tremendous uncertainty surrounding the organization due to the death of its founder and longtime CEO, Steve Jobs in late 2011. There are many in the industry which feel Apple will lose its direction as Jobs was a visionary, who seemingly could look into the future and move Apple directly towards his vision and always realize the dreams and visions he had. Shortly before his death, the board appointed longtime
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Monday April 27, 2015 Dr. Ann Pohira-Vieth Assignment 1: Corporate Responsibility and Marketing Strategies This case study will discuss corporate responsibility and marketing strategies within the Apple Corporation. Ronald Wayne, Steve Jobs, and Steve Wozniak founded Apple on April 1, 1976 (Chun R. 2011). In this assignment you will read about the Apple Corporations current position and reputation regarding ethical and social responsibility as well as the strategies that are used to market
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international business. Apple is an American multinational computer hardware, software and PC corporation. They have also created several hand held phones and multimedia devices that are trendy all around the globe (unknown, n.d.). In 1976 Steve Jobs, Steve Wozniak, and Ronald Wayne started Apple. The corporation paid attention to what the market had to offer on personal computing with an easy interface and powerful graphics. As a result with the beginning of spreadsheets and then desktop publishing
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usually didn’t look beyond its own backyard to manufacture its devices. A few years after Apple started to make the Macintosh computer back in 1983, Steve Jobs bragged that it was “a machine that was made in America.” As late as the early 2000s, Apple still manufactured many of its computers at the company’s iMac plant in Elk Grove, California. Jobs often said that he was as proud of the Apple’s manufacturing plants as he was of the devices themselves. By 2004, however, Apple had largely turned
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transportation is now easier and faster. Apple has been one of the most successful business brands commonly used. Products include a variety of programs and devices, such as; iPods, iPads, and iPhones. The Apple Company was created in 1976, by Steve Jobs and Steve Wozniak. They created the first Apple 1 computer in a basement in California. Apple has been producing the most innovative electronic devices and programs today. The business mission is to provide the most updated products and satisfy a variety
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industry-leading design teams, talented software and hardware engineers, backed by a sizeable research and development budget, which is responsible for a portfolio of thousands of patents, and under the strategically brilliant stewardship of CEO Steve Jobs, Apple has successfully innovated its way to a comfortable market position commanding premium prices. Unfortunately, Apple cannot rest on its laurels. The position is not permanent and Apple must continually find new ways to maintain
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competitive threats. Apple lost their CEO Steve Jobs in 2011 to health issues. They were still able to stay ahead of the competition with impressive growth into 2012. “The company set record quarterly revenues and profits during its second quarter of 2012, which resulted in its stock price catapulting to a level that made it the world’s most valuable company as measured by its market capitalization.” (Gamble & Marino, 2012) Even with the loss of Steve Jobs, Apple was able to continue to provide
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Analysis of Apple Inc. and Investment Recommendation 16 G. References 18 A. Company History, Overview of Primary Business Operations, and Its Fortune 500 Ranking Apple Computer Inc. was founded in April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne in order to sell hand built personal computer kits called the Apple I. By today�s standards, Apple I would be considered a motherboard, which was marketed at $666.66 and included the CPU, RAM and basic textual video
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