MAKING ENTERPRISE RISK MANAGEMENT PAY OFF Thomas L. Barton William G. Shenkir Paul L. Walker Prentice Hall PTR One Lake Street Upper Saddle River, NJ 07458 www.phptr.com Editorial/Production Supervision: KATHLEEN M. CAREN Executive Editor: JIM BOYD Marketing Manager: BRYAN GAMBREL Manufacturing Manager: MAURA ZALDIVAR Cover Design: TALAR BOORUJY ©2002 Financial Executives Research Foundation, Inc. Published by Financial Times/Prentice Hall PTR Pearson Education, Inc. Upper Saddle River
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HEATHER BECKHAM Culinarian Cookware: Pondering Price Promotion On November 6, 2006, the vice president of marketing of Culinarian Cookware (Culinarian), Donald Janus, and the senior sales manager, Victoria Brown, met to discuss whether or not the company should offer a price promotion for the company’s line of premium cookware in the coming year. These two executives had very different views on the value of a price promotion and the role it could play in the company’s marketing strategy. Janus expressed
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Journal of Advertising, 44(1), 37–46 Copyright Ó 2015, American Academy of Advertising ISSN: 0091-3367 print / 1557-7805 online DOI: 10.1080/00913367.2014.934938 Integrated Marketing Communication Capability and Brand Performance Sandra Luxton Swinburne University of Technology, Hawthorn, Australia Mike Reid RMIT University, Melbourne, Australia Felix Mavondo Monash University, Clayton, Australia Barney 2003; Wu 2010). Previous studies describe the IMC process as a marketing capability because
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LSS lean Six Sigma Abstract Purpose – Although research has been undertaken on the implementation of lean within various industries, the many tools and techniques that form the “tool box”, and its integration with Six Sigma (mainly through case studies and action research), there has been little written on the journey towards the integration of the two approaches. This paper aims to examine the integration of lean principles with Six Sigma methodology as a coherent approach to continuous improvement
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Business Plans Handbook Business Plans A COMPILATION OF BUSINESS PLANS DEVELOPED BY INDIVIDUALS NORTH THROUGHOUT AMERICA Handbook VOLUME 16 Lynn M. Pearce, Project Editor Business Plans Handbook, Volume 16 Project Editor: Lynn M. Pearce Product Manager: Jenai Drouillard Product Design: Jennifer Wahi Composition and Electronic Prepress: Evi Seoud Manufacturing: Rita Wimberley Editorial: Erin Braun ª 2010 Gale, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by
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An Analysis of the Utilization of Under-Utilized Hotel Rooms Inventory as Executive Serviced Office Space Jeffrey R. Victor, CHA, CHE, CHS, CMP Fairleigh Dickinson University Author Note Correspondence concerning this paper should be addressed to: Jeffrey R. Victor, CHA, CHE, CHS, CMP Fairleigh Dickinson University, Madison, NJ 07940. Contact: jvictor@jeffreyvictor.com Analysis of Repurposing Underutilized Hotel Rooms Inventory as Executive Office Space 1 Abstract When hotels
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Women Inventors, What significant inventions( important parts of our lives) are women responsible for? Battery container Nancy Perkins 1986 Beehive Thiphena Hornbrook 1861 Canister vacuum Nancy Perkins 1987 Car heater Margaret Wilcox 1893 Circular saw Tabitha Babbit 1812 Computer program Augusta Ada Byron 1842 Cooking stove Elizabeth Hawk 1867 Dam and reservoir construction Harriet Strong 1887 Direct and return mailing envelope Beulah Henry 1962 Dishwasher Josephine Cochran 1872
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for deposits, gift cards and undelivered goods. “They most certainly should be refunded,” Mr Smith told news.com.au. “Some of the people who made a fortune out of the recent float, they should pay back those people who’ve put down deposits. “The company could not possibly afford to be that indebted, or have that value on the market.” Anchorage bought Dick Smith Electronics from Woolworths for $94 million in 2012, then floated it for $520 million just 15 months later. With the troubled retailer
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SIXTH EDITION STRATEGIC MANAGEMENT IN ACTION Mary Coulter Missouri State University Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Senior Acquisitions Editor: April Cole Editorial Project Manager: Claudia Fernandes Director of Marketing: Maggie Moylan Senior Marketing Manager:
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information on Interbrand, visit www.Interbrand.com. For more than 30 years we have been creating retail brand experiences for companies around the world. Interbrand Design Forum’s talent for game-changing innovation spurred us to create a business model that integrates analytics-based strategy into what began as a design and architecture group — the first and only company with such a comprehensive offering. Our broad range of services includes: retail design, brand strategy, shopper sciences, packaging
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