Chapter 1 Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques. It becomes both an art and a science as marketers strive to find creative new solutions to challenges in a complex marketing environment. In this book, the authors describe how top marketers balance discipline and imagination to address these new marketing realities. In the first chapter, they set the stage by reviewing important marketing concepts, tools, frameworks
Words: 12366 - Pages: 50
Research Proposal in Technical Writing Tropical Design: An Eco-Friendly and Energy Saving Design for Residential Structure Submitted By: Gutierrez, Shiella Mae DL. Submitted To: Mr. Jesus Escuro 1st Semester 2011 Introduction Background of the Study “Do not fight forces, use them.” - (R. Buckmister Fuller) Tropical design is an environmentally conscious design technique in the field of architecture or simply described as designing with nature. This design minimizes the environmental
Words: 6149 - Pages: 25
Entrepreneurship Development Code: 209 Credits: 3 Unit I Meaning of Entrepreneurship, types of entrepreneurship, concept of intrapreneur, importance, developing entrepreneurship through training and motivation. Unit II Idea Generation, Identifying and Evaluating business Opportunities, idea generation and evaluation, Lifecycle and growth plans and the role of the entrepreneur in each stage, Exit options, Preparation and Presentation
Words: 9156 - Pages: 37
Sustainable Cities – A Focus on Gurgaon By Annet Serena Eric, Jyothish Jacob, Rahul Buddala, Rejith Ravindran, Robin Rajan Great Lakes Institute of Management, Gurgaon TABLE OF CONTENTS A BRIEF HISTORY OF GURGAON ENERGY EFFICIENCY AND HVAC WATER – FOR SUSTAINABLE FUTURE SOLID WASTE MANAGEMENT ENERGY EFFICIENT TRANSPORT REFERENCES 2 3 12 18 24 27 1 GURGAON – A BRIEF HISTORY The name of this town emerged on the world map in 1972, when world fame Maruti Industry was set up in Gurgaon
Words: 6522 - Pages: 27
Business Opportunity of Ship Breaking From Malaysia Submitted to Dr. Syed Ferhat Anwar Course Instructor International Business Environment (L301) Submitted by Group Eleven Ahamed Najeeb Rahman Tasnia Azim Choudhury Saifur Rahman Zahin Azad Moslem Abdullah Ar Rafee Section B BBA 20th Batch ZR74 RH76 ZR89 ZR121 ZR127 Institute of Business Administration University of Dhaka, Dhaka December 23, 2014 i December 23, 2014 Dr. Syed Ferhat Anwar Professor Institute of Business Administration
Words: 16229 - Pages: 65
Geico: Successful Marketing Case Study Miranda Furstoss MBA-FP6012 – Integrated Global Marketing Assessment 5 June 29, 2015 Geico: Successful Marketing Case Study Abstract Geico is an insurance company who writes multiple lines of insurance, yet focuses on the auto insurance segment of the industry. They excel in marketing to their target audience which is what makes them an excellent organization for a marketing case study. Their marketing efforts propeled them from the small direct-marketing
Words: 8620 - Pages: 35
Marketing Management By Philip, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha logo copy.tif SUMMARY by Chapter 1 Understanding Marketing Management Marketing is an essential art and science that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the creative
Words: 13933 - Pages: 56
Global Marketing The Marketing Plan Of OMSA Oil Marketing Company Marketing Company Submitted By: Mohammad Ahmad Maqsood Registration # 4762-MBA/FMS/F10 Submitted to: Sir Imran Qureshi FMS, International Islamic University Islamabad. EXECUTIVE SUMMARY Oman Oil Company is completely owned by The Sultanate of Oman and it has multiple businesses such as Exploration and production of crude oil, refineries, Oil Marketing Companies, Metal, Shipping and many other
Words: 6175 - Pages: 25
imported). Extracting more mechanical energy for the car from every drop of fuel is a designer’s challenge. But it is vital for the consumer, the economy and the planet. At the same time, a fast growing, young and upwardly mobile, speed conscious India demands pick-up and instant response at the accelerator pedal. There is normally a trade-off between performance and fuel efficiency. A third requirement is space efficiency, as customers want the car to be compact to cope with congestion on roads and
Words: 50525 - Pages: 203
ssA Summer Training Project Report ON “A STUDY ON MUTUAL FUND COMPANIES IN INDIA WITH SPECIAL REFERENCE TO RELIANCE MUTUAL FUND AND UTI MUTUAL FUND.” IN [pic] SUBMITTED TOWARDS THE PARTIAL FULFILMENT OF THE MASTER’S DEGREE IN BUSINESS ADMINISTRATION 2009-2011, AFFILIATED TO GAUTAM BUDDH TECHNICAL UNIVERSITY (GBTU), LUCKNOW UNDER THE GUIDANCE OF: Mr. Sanjeev Kumar Shukla (Cluster Head- Delhi/NCR) KARVY, Ghaziabad SUBMITTED BY: SUNIL KUMAR Roll No.:
Words: 20728 - Pages: 83
