Segmenting (breaking down a diverse market into homogeneous groups) ↓ The STP Marketing Process Segmenting, Targeting, and Positioning Targeting (choosing a specific segment for your campaign) ↓ Positioning (designing a distinctive message to appeal to the targeted segment) Segmenting Breaking down a diverse market of people into smaller, homogeneous groups Segments should be measurable, sizeable, Market Segments of Potential College Students Wants a community college Wants
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STP of analysis WineNice Company profile WineNice was line on B to C in February 2008. This firm grew out of French wine importer. WineNice's mainly engaged in the French Bordeaux of wine products. At present, the WineNice has nearly 100 of wine supplier. WineNice's monthly sales amounted to millions of yuan in 2011. It is a successful electronic business, which has over 800,000 members. Segmenting First, Regional market including the national, but The main sales areas of the eastern developed
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Before start think about marketing (4P), you must understand what is STP. Terms of STP include : market strategy; target markets; positioning; market segmentation and target markets; market segmentation and demographics Segmentation Segmentation : Identifying al segments for the product/service. Many of the resources listed in module 3 will be helpful to you when you develop segments. To be useful, segments should be: Measurable Accessible (can you reach them) Profitable Distinct from
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GROUP 6 Abhishek Jindal – 3B Ayaz Khatri – 13B Meenal Banga – 25B Raina Guha – 36B Sourav Chakraborty – 51B Industry Overview Competitor Analysis Market Analysis Consumer Insight STP 4P Analysis Recomen dations Business Model • All the players operating in this space are pursuing a marketplace model to sell pharmaceutical drugs. This is due to there being no legal provision for direct online retailing of drugs • These companies carefully curate their local pharmacy partners
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CAREER LAUNCHER & ARCHIES GREETINGS Marketing Assignment Submitted by: Arijit & Group Pradnya Shirley Ann Sunanda Ratha Isha Pandit Purnima Oka Swapnil Deshmukh Arijit Dey Market Segment and Target Market – Archies Gallery MARKET TARGET MARKET SEGMENT Greetings & Gifts purchasers for personal purposes (Physical & Online) – •Adolescents (13 – 19 yrs) •Young Adults (20 – 35 yrs) •Adults (above 36 yrs) Corporate Gifting (Physical & Online)– •C2C •B2C •B2B TARGET SEGMENT Greetings & Gifts
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QA Concept Introducing LoadRunner • Why should you automate performance testing? • What are the LoadRunner components? • Understanding LoadRunner Terminology • What is the load testing process? • Getting Familiar with HP Web Tours • Application Requirements The Power of LoadRunner • Creating the Load Test • Running the Load Test • Monitoring the Load Test • Analyzing Results Building Scripts • Introducing the Virtual User Generator (VuGen) • How do I start recording
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Preparing Business Scenario Analyses The following general guidelines may be used in preparing for an oral or written business scenario analysis and presentation. There may be several feasible courses of action regarding the solution to any case. It is more important to concern yourself with the process of problem definition and isolation, analysis, and evaluation of alternatives, and the choice of one or more recommendations, rather than trying to find a single answer. Very often, the right
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PEST Analysis One way of planning your business is to undertake a PEST analysis.1 PEST analysis involves looking at the Political, Economic, Socio-cultural and Technological factors that could affect your business. Every business needs to consider a range of external forces in order to take decisions. For many people imagination is very limited and is coloured solely by their own experience and personal beliefs. This can lead to wish fulfilment or a refusal to see reality or recognise the critical
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Fall 2015: Industry Analysis in Emerging Markets Your role in this analysis is to work with your team and to look at emerging technologies. From autonomous drones to emergent AI to 3D printers, you are going to research and get a better understanding of our fast-approaching technological future. Scientific American compiled the Top 10 List of Emerging Technologies for 2015. You can start here, but you are not limited to these technologies. You must choose an emerging industry, and will analyze
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or were proven wrong by events. And, to a certain extent, if you cry doom long enough you'll always get proved right, given the laws of entropy. So this is a bit 'faux' controversy... This is the introductory note taking exercise for a Pestle analysis of China, drawn on conventional internet sources such as Wikipedia, the CIA World Factbook and Nationmaster. China is the most populous country in the world, with 1.34 billion people. It has the third largest GDP, with $4.84 trillion, behind Japan
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