CIM Professional Diploma in Marketing Core Task (1) – Marketing Planning: Marketing Plan 2008 for: COMPANY IMAGE/LOGO REMOVED |Author: | | | | | |Student No: | | | |
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Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It
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analysis……………………………………………………………………2 Consumer analysis…………………………………………………………………..2-3 Market mix Product…………………………………………………………………………...….3-4 Price…………………………………………………………………………………....4 Promotion……………………………………………………………………………4-5 Place…………………………………………………………………………………...5 STP analysis Segmentation……………………………………………………………………..……6 Targeting…………………………………………………………………………….6-7 Positioning…………………………………………………………………..………7-8 SWOT……………………………………………………………………….......…8-9 Final reference………………………………………………………..………10-14 Introduction
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TASK 1 MARKETING PRINCIPLES JANUARY 2016 TASK 1 MARKETING PRINCIPLES JANUARY 2016 IMPORTANCE OF BRANDING IN RELATION TO DIFFERENTIATION * Differentiation helps customer recognize the brand within a category * Significance * Creates value * Brand loyalty IMPORTANCE OF BRANDING IN RELATION TO DIFFERENTIATION * Differentiation helps customer recognize the brand within a category * Significance * Creates value * Brand loyalty Differentiation
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Parent Company | HUL | Category | Personal Care – Soap | Sector | FMCG | Tagline/ Slogan | Healthy hoga Hindustan; Lifebuoy hai jaha tandurusti hai waha | USP | Lifebuoy provides 100% better protection from germs as compared to ordinary soaps | STP | Segment | Personal Care – Soap, Hand Sanitizer, Hand Wash | Target Group | All households, to provide a 100% anti-bacterial soap for complete protection | Positioning | Lifebuoy's goal is to provide affordable and accessible hygiene and health
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Things to be considered in marketing audit: 1. Define your market where SWOT will be done 2. Critical success factor from customer point of view that any competitor will have to do 3. Weighting the Critical success factor based on importance out of say 100 4. Strength and Weakness relative to customer based on above Critical success factor 5. Opportunities and threat: key things out of your control and have had an impact on organization- Identify how marketing function can help get
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analysis (Appendix 1) and STP analysis (Appendix 2). Sales of premium beer have been declining by 4% each year since 2000.With increase in excise tax and competition from other companies, lager beer consumption is expected to decrease over the next few years. By remaining status quo, it is foreseeable that MMBC will continue to lose sales in their one and only product, Lager, due to the decrease in demand. Thus, there is a need for them to take action. Greater marketing efforts may be injected
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------------------------------------------------- Student Registration Number: | 130198710 | | | Word Count: | 2230 | Marketing Audit of Nestlé Crunch Introduction: Nestlé Crunch is a famous chocolate confectionery in the US market, and take up almost 2% market share of the total (Barton 2014). This market audit will be split into three section, and separately analyze the business environment, marketing mix and STP (Segmentation, targeting and positioning). Finally, a conclusion will be drawn in the end of this assignment
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1.0 Introduction: the background of Youngcare “Youngcare was established in 2005 following the inspirational story of one woman’s battle to find relevant and dignified care” (youngcare, 2010)Youngcare is a not-for-profit sector in Australia, youngcare is a charity which takes care of young adults who have no choices and who is disable to take care of themselves. There are 7,500 young adults lived in Youngcare, however, 700,000 young adults are being cared at home. (Youngcare, 2010) Youngcare’s
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Foreign Trade Policy 27th August 2009 - 31st March 2014 Government of India Ministry of Commerce and Industry Department of Commerce Website: http://dgft.gov.in ii TO BE PUBLISHED IN THE GAZETTE OF INDIA EXTRAORDINARY PART-II, SECTION-3, SUB SECTION (ii) GOVERNMENT OF INDIA MINISTRY OF COMMERCE AND INDUSTRY DEPARTMENT OF COMMERCE NOTIFICATION No. 1/2009-2014 NEW DELHI, THE 27th August,2009 In exercise of powers conferred by Section 5 of the Foreign Trade (Development & Regulation) Act
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