FINANCIAL SERVICES Optimizing banking operating models From strategy to implementation September 2012 kpmg.com KPMG INTERNATIONAL Contents Executive summary The challenges facing the banking sector Regulations and regulators Economic environment Changing customers The march of technology 3 3 3 1 2 2 How will these changes affect the universal banking operating model? The end of universal banking Disintegration of the value chain Cost efficiency is key in developing new operating
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technology in a banking. The fact that using better technology and systems, banks can garner more customers, retain existing ones and channel more of the customers business to its counters has forced business department to now look at IT as an effective marketing tool. On the operational side, the power of IT in reducing transaction costs, providing better customer service and offering an over-all customer convenience has basically made this a win-win situation for both banks as well as its clients. These
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Marketing Research→ the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions • Know what Exploratory research—provides ideas about a relatively vague problem It is best done through in-depth interviews, focus groups, • Descriptive research—generally involves trying to find the frequency that something occurs or the extent of a relationship between two factors • Know what Causal research—tries to determine the
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Whalley Strategic Marketing Download free eBooks at bookboon.com 2 Strategic Marketing © 2010 Andrew Whalley & Ventus Publishing ApS ISBN 978-87-7681-643-8 Download free eBooks at bookboon.com 3 Contents Strategic Marketing Contents Preface 9 1. 1.1 1.2 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7 1.4. 1.4.1 1.4.2 1.5 So what is marketing? The Three levels of Marketing The value of Marketing; Needs, Utility, Exchange
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Hot Rod Marketing Terry Walsh knew the time was right to move from being a small, “garage-based” company to a much larger enterprise. After spending years as a research chemist, Terry had launched out on his own. His goal was to develop a top-of-the-line fuel injector cleaner for both domestic and foreign automobiles. For 2 years, he worked with various formulas until the right one emerged. The product was named Hot Fire Fuel Injector Cleaner, and the company’s name was Hot Fire. Terry was positive
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John Lewis Case Report Group member: OHTSUKI Takeshi STOREY David ZHOU Jiayue ZHOU Wei ZHANG Xuyun Executive summary 2 Introduction 3 SWOT 4 Strengths 4 Weaknesses 8 Opportunities 8 Threats 9 Rank and prioritize 10 STP 11 Entering New Markets 13 1. Japan 13 2. China 15 Products 15 Place 16 Promotion 17 Positioning 18 Conclusion 18 Executive summary John Lewis is currently in a very strong position, possessing a committed workforce, enviable brand
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is engaged in the designing, sourcing, manufacturing and distributing luxury womenswear, menswear, non-apparel and children swear through a association of retail, wholesale and licensing channels global. (marketline, 2014) McDonald defines Marketing audit is a systematic, critical and unbiased review and evaluation of all the external and internal factors that have affected an organization’s commercial performance over a defined period.(2008,pg.39) Mission Statement The mission of Burberry
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Marketing is an ongoing process of identifying, creating, delivering and sustaining value for customers, shareholders, governments, investors and employees. We identify value through analytical marketing in which we do external and internal analysis. First we analyze the context. For macro we use PESTEL and for micro we use Porter´s 5 forces. With PESTEL we can see political, economic, social, technological, environmental and legal factors and with porter´s 5 forces we see the industry, we
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opportunity in formatting the course differently. Finally, Turner realized that she neglected to calculate her break-even point. In short, Turner was questioning the effectiveness of several aspects of her business plan such as her differentiation, marketing, and advertising strategies. At the beginning of this case study Turner starts off making some good choices such as using the effectuation process to come up with her idea to develop a CPA testing prep company. This process leads her to choose
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highly distinguished by its direct channel marketing policy. Furthermore it is globally known for building personal computers, enterprise products like servers as well as storages and IT solutions which are customized per order to match the customer's needs. These services are mainly low cost with good quality and are ones that can be considered good value for money. It is also remarkable to see how Dell that was founded on the basis of direct marketing operations beginning with telephone sales could
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