Guide to Assessment 2 for MKC1200 Principles of Marketing Due to space constraints, the Unit Outline contains the bare minimum of information needed for this assessment task, so I have put together a few notes here to guide you through. I hope it helps you and results in better quality assignments for us to mark and more rewarding results for you! 1.0 Format and style Basically, you are writing a report on some marketing issues. Make sure you use a consecutive numbering system
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Trends 7 3.5 Competition in Particular 7 4. Organization Goals and Strategies 9 4.1 Mission and Vision 9 4.1.1 Mission 9 4.1.2 Vision 9 4.2 Marketing Strategies 9 4.2.1 STP - Model 9 4.2.2 Marketing Mix 10 5. Organization Structure 12 5.1 Porters Value Chain 12 5.2 Inbound logistics 12 5.3 Operations 12 5.4 Outbound logistics 12 5.5 Marketing & Sales 13 5.6 Service 13 5.7 Support Activities 13 5.8 Procurement 13 5.9 Technology development 14 5.10 Human Resource Management: 14
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TABLE OF CONTENTS List of figure 3 List of table 4 Executive summary 5 1.0 Introduction 6 1.1 Purpose 6 1.2 Background information 6 1.2.1 Industry background 6 1.2.2 Organization background 6 1.3 Scope 7 1.4 Methodology 7 1.5 Assumptions and limitations 7 1.6 Plan 7 3.0 Marco Environment 8 3.1 Economic 8 3.2 Cultural 8 3.3 Political 9 4.0 Micro Environment 10 4.1 Customer 10 4.2 Competitors 10 4.2.1 Hilton 10 4.2.2 Marriott 11 4.2.3 7 Days 11 5.0
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to differentiate themselves from other local companies and trying to win the competition in Water industry by adopting the modern trends and technologies in both operational fields as well as in marketing of their products. In this detailed project we covered all most all the topics related to the marketing plan. First of all we presented the companies’ history and introduction which included the year of formation and certain steps the resulted in the today’s form of Nestle. We describes value chain
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Government of India Ministry of Finance Department of Economic Affairs Public Private Partnership Projects in India Compendium of Case Studies c Government of India Ministry of Finance Department of Economic Affairs Public Private Partnership Projects in India Compendium of Case Studies December 2010 Public Private Partnership projects in India Compendium of Case Studies © Department of Economic Affairs All rights reserved Published by: PPP Cell, Department of Economic
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Marketing - Session 0 Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Core marketing concepts: 1. Needs, wants, & demands : Needs : Basic human requirements (Air, water, food, clothing, and shelter ) Wants : Needs directed to specific objects that might satisfy the need (Shaped by society ) Demands :Wants for specific products backed by an ability to
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has been around for 150 years is bound to have their share of hits and misses because fashion is terribly fickle and largely unpredictable. But this doesn’t mean you should ignore your target audience. In late 2002, Levi Strauss began a massive marketing push to launch what was being touted as one of the company’s most significant launches in history, Type 1 Jeans. The line unnecessarily went to great lengths to accentuate all those signature design details already long-associated with Levi’s, such
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St Bartholomew the Great Marketing Plan 1. Rationale Since its founding in 1123, St Bartholomew the Great (SBG) has been a place of worship; providing spiritual guidance, solace and charity to the faithful and those in need. Today, the organisation has 2 primary functions: The teachings of Christianity and the preservation and restoration of the ancient fabric of the Church for the benefit of both the religious and secular. As a not-for-profit (NFP) organisation, income generation is about
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Introduction Dell company was found in 1984 by Michael Dell at age 19, he was a student living in a dormitory at the university of local retailers, added features such as more memory and disk drivers , and sold them out of the trunk of his car He withdrew 1000$ from his personal savings, used his car as collateral for a bank loan, hired a few friends, and placed ads in the local newspaper offering computers at 10% -15% below retail price. Soon he was selling 50.000$ worth of PCs a month to local
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and Quartz Interactive) and international freelancers that have been in business since 1997. Mark Smalley and Nigel Webb formed Pixel Media in Sarawak, Malaysia in 1997. As a team of independent freelancers working together, they developed online marketing material to clients throughout Asia. The company primarily dealt with Oil and Gas related companies that were looking to develop and manage their private and fully secured back-end administrative (CRM, ERP and CMS) systems. Pixel Media relocated
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