Marketing Management HBS case Dell Computers (A): Field Service for Corporate Clients 2014/9/30 Members: MBA 張君熙 Troy60355023O MBA 蘇怡如 Claire 60355018O MBA 林歆芸 Cindy 60355013O MBA 黃小瑄 Susan 60355007O Q1.What should be Dell’s positioning in the server market? According to the case, we find out Dell’s characteristics and analyze with STP Model (Figure 1). • The category of users：Business、Customer Segmentation • Users needs：Entry - Level、Midrange 、High-End server • Acceptance of price：Low、Moderate、High
Words: 816 - Pages: 4
L.L. Bean Inc. Case Study Situation L.L. Bean, Inc. is an organization that has always experienced rapid growth. The company’s simple focus on customer service, and delivering value has been its business philosophy from the very beginning. This is an evaluation case. Though growth is something all companies strive for, L.L. Bean finds itself in a situation where it wonders how it can keep up with such rapid growth without straying too far from its identity. Questions This situation raises many
Words: 1795 - Pages: 8
Frito Lay Frito Lay is a division of Pepsi Co and is based in New York. It is known as a world leader in the manufacturing and marketing of snack chips, capturing nearing 50% of retail sales in the category. It offers we renown brands like Lay’s, Ruffles, Fritos, Doritos, Cheetos, Sanitas , etc. Snack Food Industry Frito Lay holds 13% of sales of the US snack food industry which includes candy, crackers, sun chips, nuts and other assorted items. The company is working on introducing a new product
Words: 297 - Pages: 2
3.3. SWOT Analysis 3.3.1. Strengths 3.3.2. Weaknesses 3.3.3. Opportunities 3.3.4. Threats 4. CURRENT MARKETING STRATEGIES 11 4.1. Current Marketing Strategies of Planet Fitness Health Clubs 4.1.1. Relationship Marketing 4.1.2. Good advertising promotion tool 4.1.3. Direct marketing 4.1.4. Couponing 4.2. Differential Advantages 4.2.1. Stable Direct Foreign Investments (FDI) 4.2.2. A good brand name
Words: 3925 - Pages: 16
Analysis of Tesco’s Marketing Strategies Name: University: Course: Instructor: Date: Table of Contents 1.0 SUMMARY 3 2.0 INTRODUCTION 4 2.1 BACKGROUND 4 3.0 CURRENT SITUATION 5 3.1 PESTEL ANALYSIS 5 3.1.1 Political 6 3.1.2 Economic 6 3.1.3 Social 6 3.1.4 Technological 7 3.1.5 Environmental 7 3.1.6 Legal 8 3.2 SWOT ANALYSIS 9 3.3 DIFFERENTIAL ANALYSIS/COMPARATIVE ADVANTAGE – USP 9 4.0 RECOMMENDATIONS 9 4.1 SEGMENTATION TARGETING AND POSITIONING (STP) 9 4.1.1 Segmentation
Words: 3986 - Pages: 16
Galaxy S II actually go back to their Marketing Orientation defined by Kotler, Adam, Denise and Armstrong (2009) as the Product Concept where the company will favour quality, performance and innovation features. This orientation is in line with Samsung’s billion dollar research investments and 40000 employees dedicated to develop the world’s greatest technology products (“R&D” Samsung.com 2010). Also their Marketing Concept is in line with their huge marketing budget starting with understanding
Words: 699 - Pages: 3
[pic] Westminster International College Module Title: Marketing Management Programme: BABS Semester: Four Academic Year Period: February 2015 - May 2015 Lecturer: Reena Nadarajah Date of Completion and Submission: 16 April 2015 Presentation dates will be scheduled later on and will be communicated once the registration period is over along with the group membership One copy of the report must be submitted onto Turnitin before the 16th of April 2015 Submission Method:
Words: 2295 - Pages: 10
Lecture 4,5 Limkokwing Univrsity of Creative Technology Faculty of Design and innovation By; Maziar Mohajeri STP refers to the three activities segmentation, targeting, and positioning Enhancing a company’s competitive position by providing direction and focus for marketing strategies ; ▪ targeted advertising, ▪ new product development, and ▪ brand differentiation. Examining and identifying growth opportunities in the market through the identification of new customers
Words: 730 - Pages: 3
wine and spirits. This report is based on the alcohol brand and the main focus is analysis and recommendation of the brand marketing project. We are introducing the brand of Tooheys New, which is one of the best sales in Lion Nathan and occupy Australia region successfully. Major Theoretics: This report will cover several marketing theories, such as PESTEL, SWOT analysis, marketing mix, target market, brand value, CSR, organisational culture and analysis that how to successful promote their brand with
Words: 616 - Pages: 3
Customer Analysis - Product (AND 4 P )Analysis – WHAT IS the current marketing mix 4. Segmentation, Targeting and Positioning (STP) – WHAT IS it currently - Market Segments - Target Market Identification - Positioning 5. Marketing Strategy & Marketing Mix Recommendations (THIS IS YOUR PLAN) Marketing Strategy (What should it BE?) - Market Segments - Target
Words: 927 - Pages: 4
