Situation Analysis: Company Starbucks is a leading international coffeehouse that was founded in the year 1971 and acquired by Howard Schultz, the CEO of the company, in 1987. It has shaped the American culture by altering what we pay for coffee, what we eat, where we meet and how people spend their time socially. It rose from a single location in Seattle to a multibillion-dollar enterprise that operated in more than 17,000 retail stores in fifty countries. Originally Starbucks only sold coffee
Words: 1003 - Pages: 5
I. Case Title: PepsiCo 2005 Case Analysis Our Mission “Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.’ Our Vision "PepsiCo's responsibility is to continually improve all
Words: 2619 - Pages: 11
sheffield 2013 STARBUCKS COFFEE STRATEGIC PLAN MODULE TITLE: Business Strategy Executive Summary The main purpose of the current paper was to develop strategic plan for Starbucks for the future and to analyze the alternative strategic directions compared with the existing strategy. The paper starts with brief description of the company profile and the product line that company successfully offers during their operations history. The second part of the strategic plan analyzes the external
Words: 13370 - Pages: 54
Within three years of incorporation, Asa Candler announced that the beverage was being consumed in every state and territory in the United States (“Strategic management analysis”, 2012). While Coca-Cola initially consisted of only one flavor of soft drink, today the company maintains a portfolio of over 3,000 beverages (“Strategic management analysis”, 2012). Coca-Cola owns brands such as A&W, Cherry Coke, Canada Dry, Dasani, Minute Maid, Powerade and Sprite, just to name a few. With such a
Words: 3235 - Pages: 13
Submitted To Mahbub Hossain Course: brand and product management American International University – Bangladesh (AIUB) Submitted By Khan Samara Salsabeel #07-09162-2 . | | Mr. Mahbub Hossain Course Instructor Brand and
Words: 3244 - Pages: 13
the Business Today Coca-Cola markets and connects with consumers using a portfolio of nearly 400 brands in over 200 different countries. Coca-Cola has five strategic business units: North America, Africa, Asia, Latin America, and Europe, Eurasia and the Middle East. The company adopted their strategies of success using the following strategic priorities: A. Accelerated carbonated soft-drink growth, led by Coca Cola B. selectively broaden the family of beverage brands to drive profitable growths C
Words: 1614 - Pages: 7
Starbucks: Delivering Customer Service Howard Schultz’s idea with Starbucks in the mid 1980’s was to create a chain of coffeehouses with a product differentiation of specialty “live coffee”, service or customer intimacy with an “experience”, and an atmosphere of a “third place” to add to their work and home alternatives. The original stores sold whole beans and premium-priced coffee beverages by the cup and catered primarily to affluent, well educated, white-collar patrons (skewed female) between
Words: 2893 - Pages: 12
in 31-3-2006 - Mostly 164 in California, 36 in Texas, 21 in Arizona, 11 in Nevada - Selling food and beverages, health and beauty aids, cleaning supplies, house wares, hardware, stationary, toys, gifts, pet products and clothing Sources of suppliers - Purchases from over a thousand suppliers - E.g. General Electronic, Colgate-Palmolive, General Mills, Johnsons & Johnson, Protector & Gamble, Kraft, Nabisco, Unilever, etc. Features and practices of the Store - Majority of the products can
Words: 4577 - Pages: 19
yourself ? Sure My pleasure! I am a highly astute, energetic and team spirited professional with over 12 years of experience in diverse facets of food business operations. Starting from my most recent job. I was Senior Finance Analyst in Pepsi Foods Canada that is $2.5billion dollar business where I was personally responsible for providing strategic financial support to business leaders for both Frito and Quaker businesses. My strong technical skills and collaborative work approach supported the
Words: 4462 - Pages: 18
PEST CASE STUDY: COCA COLA PEST analysis examines changes in a marketplace caused by Political, Economical, Social and Technological factors. Look at the following statements abstracted from various sources, and group them under the following headings: Political; Economic; Social; Technological After the shock of the attacks on September 11, 2001, and despite the debilitating effect of the Iraq War, the USA’s economy had returned to sustained growth by 2006. However, things have changed quite
Words: 4464 - Pages: 18
