Final Exam Mengjuan Huang MG637(1) Professor Clifford December 4, 2011 Question 1:Decision-Making 1.The definition of decision-making A decision is a choice between alternatives. Managers choose courses of action not only fro themselves but for their organization and other people. While people choose a job, it is not only for himself, but also for his family and friends. "Decision making is the process of identifying problems and opportunities and then resolving them." (Richard L. Daft
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including the analysis of macro and micro environments; understanding buyer behavior, market segmentation, targeting and positioning; as well as designing the marketing mix based on marketing information and research; and finally the implementation and evaluation of the marketing effort. Throughout the course, the emphasis is on implementation of marketing concepts and tools. Text Book Philip Kotler & Kevin Keller, Marketing Management, 14th Ed.; Prentice Hall Grading ▪ Case applications (30%)
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target”. Strategic marketing is a market-driven process of strategy development, taking into account a constantly changing business environment and the need to deliver superior customer value. The focus of strategic marketing is on organizational performance rather than a primary concern about increasing sales. Marketing strategy seeks to deliver superior customer value by combining the customer-influencing strategies of the business into a coordinated set of market-driven actions. Strategic marketing
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Business Strategy Association. | Prof Mari Jansen van Rensburg | Mari is a Professor of Marketing Management and is the Acting Area Head of the area. She specialises in strategic marketing, customer relationship management and strategic management. She has published widely. | Ms Colene Hind | Colene is a senior lecturer in strategic management. She teaches in the subjects of management and marketing. As a researcher her knowledge relates to the field of
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I. Company Profile The Coca-Cola Company is the world's largest beverage company. They own or license and market more than 500 non - alcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. They own and market four of the world's top five non-alcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products
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How does McCain view her role as Human Resource Manager? 2. What is Harrison’s business strategy? 3. What is the structure and staffing of HR? 4. Analyse the data in Exhibit 1.5. What are its implications? 5. Given the organisation’s size and strategic goals, evaluate the development of the human resource function at Harrison Brothers. What problems do you see? How could its major human resource functions be improved? The Role of HR Manager The continuous and dynamic competition in the global
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Introduction All companies have some formal or informal means of appraising their employees’ performance. If employees’ performance is good, organizations will want to reinforce it; and if it is bad, they will try to take corrective actions. Performance appraisal is the ongoing process of evaluating and managing both the behavior and outcomes in the organization (Carrell, Elbert & Hatfield, 2008). It is not a process that happens once a year or every six months, but one that happens every day
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Contents Introduction 2 Definition 2 Method 2 Theory and Analysis 2 Conclusion 8 Introduction To establish strategy is an indispensible part of any organisation. It plays an important role in directing and helping organisation to achieve the objectives. In this context, the strategy is considered as the way which organisations communicate with the competitive landscape to obtain the above average return. Therefore, to build an effective strategy, there is a need for profoundly understanding
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(Daewoo’s competitive analysis), then EFE and IFE matrix are developed to know about the Daewoo’s response toward its external and internal factors, which are identified during SWOT analysis. Then in strategy formulation stage we have conducted strategic diamond and BCG matrix to develop the strategies for Daewoo. We have finally concluded that Daewoo should start online ticketing, and should provide incentives to lower level employees in order to minimize turnover rate. Introduction Immediately
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that consumers were looking for a daily sunblock product. Managers have reasoned that ...’s that this move will result in a significant market expansion. ... is currently adopting an internal growth strategic direction. Organisational objectives outlined above, point toward an internal growth strategic direction. Firstly as ... wishes to increase product lines and expand its market, this points to a focus on product and market development as well as the marketing of an existing product. Innovation
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