arenas for expansion where competitive pressure is weaker. Driving Forces Analysis is a way of understanding and accounting for change at the industry level, managers need to be able to react in a timely fashion to both positive and negative force changes within the industry. With early notice one can potentially influence the direction or scope of environmental change and improve the outlook. Driving forces analysis has three steps; i) identifying what the driving forces are, ii) assess whether
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Strategic Management External and Internal Assessments 1 External Strategic Assessment “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin “Nothing focuses the mind better than the constant sight of a competitor who wants to wipe you off the map.” – Wayne Calloway, Former CEO, PepsiCo 2 1 External Audit – Sources of Information •Internet •Libraries •Suppliers •Distributors •Salespersons
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4.2.2. Quiz (total 20%) 9 4.2.3. Individual Participation (10%) 9 4.2.4. Peer Evaluation and Team Reflective Journal 10 4.2.4.1. Peer Evaluation (weighting marks on group assessments) 10 4.2.4.2. Team Reflective Journal (5%) 10 4.2.5. Team Case Analysis (15%) 11 4.2.6. Team Simulation Performance (25%) 12 4.3. Late Submission 14 14 5 COURSE RESOURCES 14 6 COURSE EVALUATION AND DEVELOPMENT 15 7 COURSE SCHEDULE
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CASE SITUATION |Business or Industry Description |Particular Company Situation | 3. INDUSTRY AND COMPETITIVE ANALYSIS |Dominant Economic Characteristics |Strategic Group MAP | | |
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Hotels and Motels Industry 2012 Table of Contents SAIA Analysis Summary.................................................................................................................. PART 1: STEP Analysis.......................................................................................... Social and Demographic Analysis...................................................................... Traditional Definition.............................................................
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Basic Marketing Management Chapter 2 Insights * What is strategic planning in regards to market opportunities and organizational capabilities and goals? Strategic planning is defined as the process of creating and maintaining a correlation and fit between an organization’s long-term goals as well as their means to reach these goals. In addition an organization must be able to react to changing market opportunities. The steps in strategic planning are as follows: define the mission, set objectives
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Marketing Plan Executive Summary Background and Mission Statement Situational Analysis SWOT Objectives Target Market Selection Brand Positioning Strategic Marketing Mix which consists of the 4Ps Product that has three levels of product Price Place in terms of distribution channels Promotion in terms of advertising, marketing etc. Marketing Strategies in the next 12 months of existing brand of a certain product Classify consumer products in terms of the four categories
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Competition and PESTEL (Marco-Environment) Analysis 6 5.1 Competitive Pressures Created By the Rivalry among Competing Sellers 6 5.2 Competitive Pressure Associated with the Threat of New Entrant 7 5.3 Competitive Pressures Coming from the Sellers of Substitute Product 8 5.4 Competitive Pressures Stemming from Supplier Bargaining Power 9 5.5 Competitive Pressures Stemming from Buyer Bargaining Power and Price Sensitivity 10 6.0 Value Chain Analysis 12 6.1 Primary Activities and Costs 13
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Business Model & Strategic Plan Pt. II Wallace DuBose Bus /475 Integrated Business Topics Professor Garold Cole October 10, 2015 Introduction Healthy Family is an online website, a blog, and an app designed to support better the clientele of 24 hr. Fitness in overall care and healthy wellbeing. The SWOTT analysis in this paper will evaluate the strengths, weaknesses, opportunities, threats and trends that are confronting the business in the modern business environment
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(a) Question: Using the Strategic Management model discuss its application in a certain organization in Kenya that deals with projects. Strategic Management Model Definition: Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine
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