Strategic Influence Of Promotional Mix On Organisation Sale Turnover In The Face Of Strong Competitors

Page 12 of 21 - About 202 Essays
  • Premium Essay

    Business Law

    ACKNOWLEDGEMENT We gratefully acknowledge permission to quote from the past examination papers of the following bodies: Kenya Accountants and Secretaries National Examination Board (KASNEB); Chartered Institute of Management Accountants (CIMA); Association of Chartered Certified Accountants (ACCA). We also wish to express our sincere gratitude and deep appreciation to Mr. Geoffrey Ngene MBA, B.COM (Finance), CPA (finalist), CFA (East Africa). He is a senior lecturer at Strathmore University

    Words: 79613 - Pages: 319

  • Free Essay

    Marketer

    What a marketer want???? N how he get there???? Types of marketing… Societal marketing Traditional marketing Word of mouth Sales promotion Gorilla marketing Viral marketing n so n so on….n what not…many more YYYYYY DY NEED TO STUDY ALL DEZ…YYYY…ITNI CARE TO HMRI HMRY PARENTS B NHI KRTY…JTNA YE LOG KRTY HY… R DEZ REALLY THE CUSTOMERS OR THE PROFIT????? TOPIC…….BIRD EYE VIEW OF HOW P & G TACKLES ITS CUSTOMERS…. SUBJECT….MARKETING MANAGEMENT SUBMITTED BY…..SADAF, FARAH ,MARYAM

    Words: 57171 - Pages: 229

  • Premium Essay

    Automotive Industry Sustainability in Uk

    Industrial Strategy: government and industry in partnership Driving success – a strategy for growth and sustainability in the UK automotive sector July 2013 Contents | 3 Contents Foreword Executive summary Challenges and opportunities Investing in innovation and technology Enhancing supply chain competitiveness and growth Investing in people – ensuring the right skills A business environment that enables a competitive automotive industry 1 The UK automotive industry Overview of the

    Words: 24676 - Pages: 99

  • Premium Essay

    Consumer Behaviour for Sangam Direct

    CHAPTER 1: INTRODUCTION AND RESEARCH METHODOLOGY Chapter 1: Introduction and research methodology 1.1 Introduction: The subject chosen for the project is consumer behaviour and a preference in the matter of retail stores. Sangam Direct is a non-store home delivery retail business under Wadhawan Holdings. It offers consumers the facility to place their orders through the Website or Phone and Sangam Direct will home deliver the products at the appointed date and time. This project will deal

    Words: 20454 - Pages: 82

  • Premium Essay

    Here

    2. Stephen P. Bobbins, Organisational Behaviour, Prentice Hall, 1997. 3. Keith Davis, Human Behaviour at Wor/c,.-M.cGraw Hill Book Co., 1991. 4. Gregory Moorehead and R.S. Griffin, Organisational Behaviours: Managing People and Organisations, Jaico, 1994. 5. Judith R. Gordon, A Diagnostic Approach to Organisational Behaviour, Allyn & Bacon, 1993. CONTENTS |No. | LESSON |Pg

    Words: 54737 - Pages: 219

  • Premium Essay

    Trade in Services

    their export performance or enter new markets. Using a question and answer format, the topics covered include the decision to export, preparing for export, choice of market, identifying customers, selecting a strategy, cultural considerations, promotional materials, quality assurance, pricing, securing payment and temporary market entry. The General Agreement on Trade in Services (GATS) and the functions of the World Trade Organization (WTO) are also described. National appendices include overviews

    Words: 65085 - Pages: 261

  • Premium Essay

    Mba Syllabus

    Skills (Practical) Semester-II Financial Management Management Information System Marketing Human Resource Management Production And Operation Management Legal Aspects of Business Semester- III Summer Internship (8 weeks)(Practical) Entrepreneurship Strategic Management Business Analytics (Practical) Elective-1 Elective-2 Elective-3 Elective-4 Semester- IV Elective-5 Elective-6 Industrial Elective (Practical) Total Credit L 0 2 3 2 2 0 T 0 4 0 2 4 0 P 4 0 0 0 0 6 C 2 4 3 3 4 3 19 4 3 4 2 4

    Words: 53231 - Pages: 213

  • Premium Essay

    Human Resourse Management

    REPORT ON HUMAN RESOURCE POLICIES OF NTPC LTD AND MARUTI IN INDIA Submitted to Prof. J L GUPTA By Team: Kumar Gaurav Gholam Rabbani Ghause Vinod Jain 15PGDM04A008 15PGDM05A011 15PGDM07A016 NTPC SCHOOL OF BUSINESS (NSB) (A unit of NTPC Education and Research Society) Plot No. 5-14, Sector 16-A, NOIDA- 201301 (U.P.), INDIA E-mail: nsb@ntpc.co.in; Website: www.nsb.ac.in S.No. Topics Page No. 1. EXECUTIVE SUMMARY 3 2. NTPC HR POLICIES 5 3. NTPC IN

    Words: 10845 - Pages: 44

  • Premium Essay

    Principal & Practice of Management

    IIBM INSTITUTE OF BUSINESS MANAGEMENT DISTANCE LEARNING PROGRAM PRINCIPLES AND PRACTICES OF MANAGEMENT ( IIBM - B101 ) www.iibmindia.in www.iibmonline.com Distance Learning Education, IIBM Institute of Business Management The ultimate vision of this Institute is to ensure that all working executives and each young manager must possess the requisite research-oriented-business-acumen and the competitive managerial excellence in successfully tackling the new emerging management-related-problems

    Words: 125380 - Pages: 502

  • Free Essay

    Unilever

    Disclaimer Notes to the Annual Report and Accounts This PDF version of the Unilever Annual Report and Accounts 2007 is an exact copy of the document provided to Unilever’s shareholders. Certain sections of the Unilever Annual Report and Accounts 2007 have been audited. Sections that have been audited are set out on pages 69 to 121, 125 to 126, 128 to 130 and 133 to 135. The auditable part of the report of the Remuneration Committee as set out on page 49 has also been audited. The maintenance and

    Words: 94318 - Pages: 378

Page   1 9 10 11 12 13 14 15 16 21