Vol. 1, No. 1, pp. 16-25 ISSN 2152- 1034 A Case Study on Classic Airlines: Practical Marketing Solutions Milaly Tokhi, San Jose State University Abstract In today’s competitive arena, organizations must use all possible means to maximize growth and profitability by focusing on strategic marketing. Classic Airlines has an opportunity to alter the landscape of the airlines industry. In order to succeed, Classic Airlines must be able to correctly forecast market potential and future demand
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ASSESSMENT FRONT SHEET LONDON SCHOOL OF COMMMERCE AND IT Programme: BTEC Higher National Diploma in Business Unit Title: Business Environment Unit Code-: Y/601/0546 Credit Value: 15 QCF Level: 4 Module Tutor: Dr. M K Newaz Email: mknewaz@yahoo.com SCOPE OF THE COURSEWORK Learning outcomes and criteria covered by this assignment: • All pass criteria (P1-P12) • All merit descriptors (M1-M3) • All distinction descriptors (D1-D3) Key dates
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MALAYSIA AIRLINES SYSTEM AND AIRASIA AIRLINES COLLABORATION TAKES PLACE. TABLE OF CONTENTS QUESTIONS 1:- Analyze the current situation facing MAS and AIRASIA using the internal and external strategic environmental analysis model. Discuss what aspects and why did their collaboration take place? INTRODUCTION Various industries, specifically in airline business are attempting to improve their
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21715 - Strategic Management (Summer Session 2012) Individual Written Case Analysis Case 32 – JetBlue Airlines: Getting “Blue” Again? Sam Lui (00039469) 21715 – Individual Case Analysis Table of Contents Executive Summary................................................................................................................................. 3 1. General and Industry Environment.............................................................................................
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Case Study 2: Continental Airlines (Turban: Chapter 2, Page 90) Name: Sandeep kumar Bachala Provide brief but complete answers. One page maximum (print preview to make sure it does not exceed one page). Q1: Describe the benefits of the Continental’s Go Forward strategy. Be specific and include improvement figures. Ans: Go Forward strategy consists of implementing four parts simultaneously. There are several benefits in this strategy 1) Go forward Strategy helps in reducing the cost
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concept of LCC emerge in India? Which factors encouraged the growth of LCCs? Aviation industry in India was born in the year 1930.Tata group one of the prominent industry in India launched Tata airlines (India’s first airline services) After the emergence of the airline industry in India, after two decades more eight private players started their business but their operations were quite restricted. These airlines proved to be a failure despite constant support from the government. As a result Air
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STRATEGIC ANALYSIS OF AIRASIA THE BEST LOW-COST CARRIER AIRLINES IN THE WORLD ASSIGNMENT FOR MICROECONOMICS FACULTY OF ECONOMICS AND BUSINESS NATIONAL UNIVERSITY OF MALAYSIA BY: IWAN BUDHIARTA P-46048 MALAYSIA – 2009 I. INTRODUCTION A low-cost carrier (also known as a no-frills or discount carrier) is an airline that offers low fares but eliminates all “non-essential” services. The typical low-cost carrier business model is based on: * a single passenger class * a
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Introduction Today’s, AirAsia Berhad has become one of the well-known and popular name among the airlines industry. The AirAsia is a name synonymous with low fares, quality service and dependability. The company has made flying affordable for more than 50 million guests. Now, the airline company is the leading low fare airline in the Asia since it has been expanding rapidly since 2001, to become an award winning and the largest low cost carrier in Asia. With a fleet of 72 aircrafts, AirAsia flies
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influenced the strategic changes of BA. The airline industry is highly competitive and regulations are heavily implemented. Aside from these, the airline industry also faces different challenges brought about by drastic changes in consumer behavior affected by different external factors such as economic condition.( Prosser, T. (n.d).) Political The airline industry is subjected and governed by stringent air regulatory controls. Regulations are applied in the courses that the airline chooses to travel
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Task 1 1. Key issues influencing future industry growth (TEMPLES) Factors Issues Nature of impact Impact on future industry growth Technology Influence aircraft design to reduce turnaround time & passenger density, especially for long-distance routes in order to reduce costs and increase efficiency. New technologies like online booking, flight software Positive Positive Low / Medium low Economic Global Financial Crisis exploded in 2008. The world economic recovery is
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