practiced Revenue Management tactics in which a firm offers its products/services at differentiated prices to distinct markets. And this tactic has been noticed by airline industry for more than four decades. Revenue Management also known as Yield Management has been well recognized as an essential practice in many businesses, and it is defined as the set of strategies adopted by a business to improve its profitability (Philips, 2005). It is among the most important applications of management science and
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Table of Contents 1. Introduction 1 2.1. Company background 2 2.2. Key strategies 2.3. Business process 2. Main discussion 3.4. AirAsia’s strategic decisions in offering short-haul services 3.5. AirAsia X’s strategic decisions in offering long-haul services 3. Recommendation for future growth of AirAsia 4. Conclusion References 1. Introduction 1.1. Company background In the year 1993, AirAsia was founded by DRB-Hicom which
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| |Strategic Management : Principles and Practise | |Case Study A : RYANAIR | | | |
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Strategy Executive Brief: Delta Airlines Executive Summary: After years of instability, decreasing profit margins, and volatile costs, the airline industry is experiencing stabilization and profitability. Though low-cost carriers, such as Southwest and Jetblue, were able to succeed during rough economic times, Delta should not launch a new stand-alone discount airline to directly compete within this market. As shown in Exhibit 1, despite recent changes in the industry - including consolidation,
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“Planning is the function of management that involves setting objectives and determining a course of action for achieving these objectives” (Barnett, 2006). Barnett (2006) further discusses that this is exceptionally difficult because planning requires management staff with a great deal of foresight and a strong ability to adapt to changes in the field. For this assignment we analyzed Delta Airlines, and an organizational goal they had was to be a global leader in daily flights. The first step they
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Virginia), Jeffrey A. Hoffer (University of Dayton), Ron Anderson-Lehman (Continental Airlines), and Anne Marie Reynolds(Continental Airlines) Data management for decision support has moved through three generations, with the latest being real-time data warehousing. This latest generation is significant because of its potential for affecting tactical decision making and business processes. Continental Airlines is a leader in real-time business intelligence and much can be learned from how they
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Australians. - The airline was developed to service the Australian domestic leisure travel segment as a low cost airline with low prices, one class of ticket, and minimal on-board, complementary services. - In 2003, virgin blue holdings floated on ASX with core business being provision of travel services to leisure travellers in Australia and overseas - Pacific Blue in 2004 - Polynesian Blue in 2005 - Virgin Australia 2009 long haul airline servicing the trans-pacific
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POSITIONING STRATEGY WITH A NEW IDENTITY: A case study of VIETNAM AIRLINES by Le Hong Dac A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration Examination Committee: Dr. Truong Quang (Chairman) Dr. Clemens Bechter Dr. Lalit.M.Johri Nationality: Vietnamese Previous Degree: Bachelor of Economics University
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The Development and History of AIRASIA AIRASIA is one among the top International brand in the low cost Airline Industry. Airasia brand came into existence in 1993, it was a joint public-private sector enterprise, however in 2001 current CEO Mr. Tony Fernandes purchased it and It was under him the Airasia brand got global recognition and unimaginable growth which started right from 2002 and continues till date, AirAsia started moving up the ladder under Tony's leadership from 2002 onwards
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CASES IN MANAGEMENT 115 Singapore Airlines : Gliding with People Excellence Nilanjan Sengupta and Mousumi Sengupta Introduction The aviation industry has been constantly facing several challenges, such as, overcapacity, commoditization of offerings, cut throat rivalry exacerbated by the entry of low cost carriers, and intermittent periods of disastrous under-performance (Costa et al., 2002). Several macro-level socio-economic factors such as rising oil prices, the SARS (Severe acute respiratory
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