African Journal of Business Management Vol. 5(8), pp. 3410-3423, 18 April, 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun, Wong* and Ghazali, Musa Faculty of Business and Accountancy, University of Malaya, 50603 Kuala Lumpur, Malaysia. Accepted 23 March, 2011 Brand is crucial in differentiating the
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How did the deregulation of air transportation in Europe foster entrepreneurial behavior and innovation in the European airline industry over the last twenty years? Case studies: SAS Airline & Ryanair Master Thesis in Entrepreneurship and Dynamic Business Contexts Spring 2007 Supervisor: Håkan Bohman Entrepreneurship Master Program Authors: Gilles Helterlin and Nuno Ramalho Acknowledgements We would like to express our gratitude to all who have contributed to the realization of this
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Heriot-Watt University Edinburgh EH14 4AS United Kingdom Tel + 44 (0) 131 451 3090 Fax + 44 (0) 131 451 3002 Email enquiries@ebs.hw.ac.uk Website www.ebsglobal.net Marketing Communications Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also the Senior Examiner for
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case studies cases 4.1 Wal-Mart’s German Misadventure 4.2 Handl Tyrol: Market Selection and Coverage Decisions of a Medium-sized Austrian Enterprise 4.3 Blair Water Purifiers to India 4.4 A Tale of Two Tipples 4.5 Kellogg’s Indian Experience 4.6 Strategic Alliances in the Global Airline Industry: from Bilateral Agreements to Integrated Networks 4.7 GN Netcom in China 4.8 IKEA: Entering Russia 4.9 The ‘David Beckham’ Brand 563 571 574 583 586 590 594 599 604 case 4.1 Wal-Mart’s German Misadventure
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Think Strategically This page intentionally left blank T H I N K STRATEGICALLY Xavier Gimbert Associate Professor, Business Policy Department, ESADE Business School © Xavier Gimbert 2011 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act
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[pic] Master of Business Administration AF5215 Financial Accounting for Executive Group Project Date: 07 Dec 2013 |Student ID |Student Name | |12034578G |Yu Ka Kit, Eric | |13022384G |Kevin Lo | |13051317G |Esther Wong
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Information Technology Infrastructure P A R T II 4 IT Infrastructure: Hardware and Software 5 Foundations of Business Intelligence: Databases and Information Management 6 Telecommunications, the Internet, and Wireless Technology 7 Securing Information Systems Part II provides the technical foundation for understanding information systems by examining hardware, software, databases, networking technologies, and tools and techniques for security and control. This part answers
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Aceasta este versiunea html a fişierului http://xa.yimg.com/kq/groups/10218488/1488710324/name/HBS_Dubai_Case.pdf. G o o g l e generează automat versiuni html ale documentelor căutate pe Web. Page 1 _______ Lecturercase. Thserve asCopyrigwrite Haphotoco ANTHONITINUMAIMJOHNA SheInc OvRhoderegionHiDubaeconoAirlinbuiltoperaMiddmaintthe mwithocondiGrowloomeMoha Back Regio Onbin Sa a With publicaincludeor an Islineage_______________ r Anthony J. Mayohis case was develos endorsements, sought © 2010
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as the A380. Prior to and after Airbus’ commitment, Boeing started and canceled several initiatives aimed at developing a “stretch jumbo” with capacity in between its existing jumbo (the 747) and Airbus’ planned superjumbo. This paper provides a strategic (game-theoretic) interpretation of why Airbus, rather than Boeing, committed to the superjumbo, and why Boeing’s efforts to introduce a stretch jumbo have, at least to date, been unsuccessful. Specifically, game theory suggests that the incumbent
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CONTENTS I. Introduction 3 Company background 3 History 3 Position 4 Vision 5 Mission 5 Goal 5 Management 5 II. Strategic Analysis 5 2.1 External analysis 5 2.1.1 PESTE 5 Political analysis 5 Economic analysis 7 Socio-cultural analysis 9 Technological analysis 10 Ecological analysis 12 2.1.2 5-force 2.2 Internal analysis 17 Value chain 17 2.3 SWOT 21 2.4 Options 24 2.5 Vietnam Airlines's doing 25 III. Recommendation 28 IV. Conclusion 30 V. Reference
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