UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) FACULTY OF BUSINESS AND FINANCE (FBF) Unit Plan 1. Unit Code & Unit Title: Course of Study: UBTM1013/UKTM1013 Principles of Marketing 2. 3. 4. 5. 6. Year of Study: Year and Semester: Credit Hour: Lecturing hours and Tutoring hours Lecturer: Bachelor of Marketing (Hons) Bachelor of Commerce (Hons) Accounting Bachelor of Business Administration (Hons) Bachelor of Business Administration (Hons) Banking and Finance Bachelor of Economics (Hons) Financial Economics
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PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Hong An, MBA Room: A205 E-mail: nthan@hcmiu.edu.vn Consultation Hours: Anytime with an appointment All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: Venue: 2.2 Units of Credit This course is worth 3 credits. 8am-11am Saturday L102 3. COURSE DESCRIPTION: Principles of Marketing is a course designed to introduce fundamental marketing concepts, theories
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Country Risk and Strategic Planning Analysis Nichelle Ball, Michael D. Bishop, Cather Bohannon, Kodi Mason, Crystal McCrimmon MGT/448 December 11, 2012 Karen Dixon-Brugh, Ph. D. |Country Risk and Strategic Planning Analysis | |The Week Three learning team assignment is divided into two halves. In the first half of the assignment, Learning Team “C” will | |conduct
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industry profitability is the threat of substitutes. The food service industry faces threats from a whole range of restaurants, fast food chains and locally owned food businesses. The market is segmented into the various age groups, each have to be catered for. Different marketing strategies can be implemented to tap into the different segments. The obstacle facing TRCS is the fast paced changing scene in the industry by consumers and industry players alike. Consumers changes tastes and habits very
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CONTENTS Page Abstract 3 1. Introduction 4 2. External environment of Apple 4 2.1. Macro-environment Analyse PESTEL 4 2.1.1. Political 4 Contents Page Abstract 3 1. Introduction 4 2. External environment of Apple 4 2.1. Macro-environment Analyse PESTEL 4 2.1.1. Political 4 2.1.2. Economic 5 2.1.3. Social 5 2.1.4. Technological 5 2.1.5. Environmental 6 2.1.6. Legal 6 2.2. Industries and sectors - Analyse Five Forces framework 6 2.2.1. The bargaining power of suppliers 7 2.2
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Class: MBA 602 Organizational Behavior and Management From: Chitra Arivalagan (770099290) To: Dr. Maria Nathan Writing Assignment-1 Strategic Design at Dynacorp 1. If you were on the Dynacorp task force, what would be your first choice for an alternative design? What would be your second choice?. Answer: If I am on the Dynacorp task force, my first choice for an alternative design would be front /back structure of strategic design. This structure divides the organization into two
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[pic] ASSIGNMENT Marketing Strategy of Big C Subject : Develop A Marketing Plan Teacher : Nguyen Quang Sang Group : Hoang Xuan Son ( 1106852 ) : Tran Vinh Long ( 1106872 ) PART I: Abstract 1 Marketing denifition. Firstly, we should know about marketing denifition. This is one of the denifitions of marketing below: “Marketing is the management process through which goods and services move
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Table of Contents 1. Introduction 1 2. The Ten Step Strategic Marketing Process 2 3. The Strategic Marketing Plan 3 3.1. Scope 3 3.2. Space 4 3.3. Segmentation 5 3.4. Serve 10 3.5. Sense 12 3.6. SWOT 14 3.7. Select 16 3.8. Sizing 17 3.9. Stand 18 3.10. Seize 19 4. References 21 Introduction In this assignment, as part of the curriculum in the MBA program, I analyze the marketing plan of an organization to illustrate the
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Module 1 High-Technology Acquisitions Lecturer: Students: Dr. Nir Brueller Hans-Peter Huber Daniel Ammar Ziv Livne Guillaume Lesouhaitier Date: 11 December 2013 Group Assignment December 2013 High-Technology Acquisitions DAIMLER | TESLA MOTORS -i- Contents Page 1 2 3 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8 5 5.1 5.2 6 6.1 6.2 6.3 7 8 8.1 8.2 INTRODUCTION ............................................................................................................. 1 ACQUIRER
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------------------------------------------------- ABDT2043 FUNDAMENTALS OF MARKETING ------------------------------------------------- COURSEWORK SPECIFICATION Coursework Assessment (40%) No. | Contributions to coursework | % of contribution | 1. | Mid-Term Test: Multiple Choice Questions | 25% | 2. | Individual Tutorial Presentation | 15% | 3. | Group Written Assignment | 60% | Total contribution | 100% | 1. Mid-Term Test: Multiple Choice Questions (25%) A mid-term
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