Starbuck’s SWOT Analysis Karen Mueller Upper Iowa University Chris Worley 11/12/2014 A SWOT Analysis of Starbuck’s Organizational Introduction Starbucks got its start in 1971 by three academic teaching professionals. English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, all three love coffee and decided to open Starbucks Coffee, Tea, and Spice in Pikes Place Market, Seattle Washington. The three partners shared a common love for fine coffees and exotic teas. They believed
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knowledge of the products that our company offers, geared towards children and teenagers, in a period of 6 months from the commencement of implementation of this plan. Satisfaction This marketing plan is geared towards increasing the satisfaction of our young consumers by 15% for the products offered by Starbucks in 12 months. Stimulating sales The company intends to raise the sales of the newly developed products by a margin of 20% in the first half of the rollout of the products on the market
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How will the Initiative Affect Cost Strategic and financial planning is evident at every level of the Starbucks organization. Howard Shultz left Starbucks for 8 years, but now upon his returning he brings new ideas and alternative management styles. The task upon his return was increased sales and in any business this can be daunting, but with his clear vision using the right motivation and establishing a concise goal for the organization his plan is to triple yearly sales over the next 5 years
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purpose of marketing to create long-term and mutually beneficial exchange relationships between the buyers/consumers and the organisation remains unchanged, the function of marketing management has evolved to include strategic decision-making. Review and write a summary of the strategic marketing management process discussed in chapter one of the Kerin and Peterson text. The fundamental function of marketing is to create new customers and this can be accomplished by customizing the marketing mix to
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Starbucks Marketing Plan May10, 2010 Index Executive Summary.................................................................................................................3 Market Summary.....................................................................................................................3 Target Markets.........................................................................................................................3 Market Demographics
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Strategic Marketing Plan ------------------------------------------------- Lecturer: Erik Kostelijk Student: Parisa Taghipoor Class: ICV4C Date: 19 November, 2010 ------------------------------------------------- 1.0 Introduction & Background ------------------------------------------------- 1.1 Background Established in 1985, Starbucks Corporation is today’s premier roaster and retailer of specialty coffee in the
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Company Overview • CEO Howard Schultz joined in 1982 • Company became public 1992 • Over 16,000 stores in 50 countries 1 Mission Statement • “Inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” – Starbucks, 2010 2 Primary Issues • Coffee bean prices • Increased competition • Drastic changes in company culture – Employees & Standardization 3 Macro Environmental Issues • Political - Taxation policy (coffee beans), politics with countries
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Starbucks Delivering Customer Service The 40 million dollar question Case Description Since 1971, Starbucks Coffee Company has been committed to sourcing and roasting the highest quality Arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee across the universe. Through its commitment to excellence they bring a unique experience to coffee drinking. In 2002, Starbucks faced a challenging task when looking at customer
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Organizational Design and Change at Starbucks Courtney Owens, Alyssa Shirley, Jen Smith, Jessica Wagner B U S 4 1 8 , N i g e l D a v e y Fall 12 Table of Contents Introduction.................................................................................................................................................3 Internal and External
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STARBUCKS A Fortune 500 Company Business Management Issues BUS-285 Prepared by: Student Name For Mr. Jessie Bellflowers Instructor A research paper presented to Fayetteville Technical Community college in partial fulfillment of the requirements for the Business Management Issues Capstone Course. Fayetteville Technical Community College July 20, 2014 TABLE OF CONTENTS Title Page
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