------------------------------------------------- Marketing plan Lee man wai chloe lee wai yan vivien lau siu yuen miya law tak lam Lee man wai chloe lee wai yan vivien lau siu yuen miya law tak lam 2015 Contents Introduction 3 Background 4 Starbucks in Global 4 Starbucks in Hong Kong 4 PESTEL Analysis 6 Political Factors 6 Economic Factors 6 Socio-cultural Factors 6 Technological Factors 7 Environmetal Factors 7 Legal Factors 7 Competitor Analysis 9 Competitive rivalry in industry 9 Starbucks vs McCafe
Words: 5145 - Pages: 21
Social Media Marketing Tracie Simmons Contemporary Business BUS 508 Dr. Laura Jones Strayer University August 23, 2012 Social Media Social media is best understood as of new kind of internet based media, where human beings discover, read and share news and information and content. Using online technologies and practices, people can share their insights, opinions, experience and perspectives taking different forms of social media including texts, images, pictures, audios and videos. There
Words: 2830 - Pages: 12
October http://homeworkgallery.com/index.php/product/busn-319-entire-course-2/ http://homeworkgallery.com/index.php/product/busn-319-entire-course-2/ Discussion 1 How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals? Discussion 2 Environmental scanning is critical to acquire information
Words: 2083 - Pages: 9
Strategic Plan Part 1: Conceptualizing a Business Jojie Urrete BUS/475 September 12, 2011 Linda McKee Strategic Plan Part 1: Conceptualizing a Business A strategic business plan will help the organization define its mission and vision, giving the organization a sense of purpose and direction. In addition a strategic plan will help the organization asses its strengths and weaknesses, and develop short-term strategies that are compatible with long-term objectives. A strategic plan will
Words: 1084 - Pages: 5
applications for the Kiwifruit there can be. With Zespri’s presence as marketing firm that markets premium kiwifruits that have been subject to several quality standards to ensure consumer’s satisfaction; its product line is limited to only four products. Its expansion can be derived by targeting and engaging in emerging markets like Iran, building its presence through was such as engaging in community outreach, as well as strategic partnerships in different markets in different countries. The decision
Words: 756 - Pages: 4
661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation Version: 2012-02-22 By 2009, Starbucks had achieved a global reach of almost 17,000 stores in 56 countries. The company had enjoyed tremendous growth over the previous two decades. Between 2007 and 2009, however, Starbucks’ relentless march had been slowed by three forces: increasingly intense competition, rising coffee bean prices and a global economic recession. To remain
Words: 6754 - Pages: 28
known as Starbucks has been in operation for thirty years and their main objective was to provide customers premium packaged coffee, but since then has blossomed into a company that now sell food and drinks, breakfast items, and other types of coffee. Starbucks has established retail stores from Virginia to China, and due to Starbucks management and leadership abilities they are capable of creating and maintain a relaxed café’ environment because of the dedication of their workers. Starbuck Corporation
Words: 2233 - Pages: 9
9-504-016 REV: JULY 10, 2006 YOUNGME MOON JOHN QUELCH Starbucks: Delivering Customer Service In late 2002, Christine Day, Starbucks’ senior vice president of administration in North America, sat in the seventh-floor conference room of Starbucks’ Seattle headquarters and reached for her second cup of toffee-nut latte. The handcrafted beverage—a buttery, toffee-nut flavored espresso concoction topped with whipped cream and toffee sprinkles—had become a regular afternoon indulgence for Day ever
Words: 7924 - Pages: 32
Starbucks a Strategic Analysis Past Decisions and Future Options 1 Contents Introduction ......................................................................................................................... 4 Michael Porter’s 5 Forces Analysis (Past) .......................................................................... 7 Industry Rivalry ............................................................................................................................ 8 Potential for new
Words: 4868 - Pages: 20
affact it ……………………………………………….7 Evaluate the relationship between brand loyalty, corporate image and repeat purchasing……………………….8 Task 2 13 Evaluate different type of market research techniques 14 Use source of primary/secondary data to achieve marketing research objectives 16 Assess the validity and reability of market research findings 17 Prepare a market research plan to obtain information in a given company 19 Task 3 22 Assess market size trends for a chosen target market 23 Plan
Words: 7107 - Pages: 29
