similarities and differences between and across markets, which can inform strategic considerations such as whether to pursue global, panregional, or national branding, positioning, and advertising strategies. Keywords: constrained components analysis, associative network models, automatic activation theory, branding and brand management, marketing standardization/adaptation, corporate social responsibility The strategic importance of corporate social respon- sibility (CSR) and associated initiatives
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The study was conducted in six different cities of India that are Delhi, Mumbai, Kolkata, Lucknow, Jaipur and Patna. Among these six cities three are metro cities and the rest of the three are Tier-I cities. Delhi, Mumbai and Kolkata are the metro cities and luck now, Jaipur and Patna are the Tier-I cities. The instrument used to collect primary data is the questionnaire. The data is finally analyzed through analytical software named SPSS version 16. The various analytical tests used are Correlation
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Neuroscience Institute Stacey Shulman, Department of Chemical Engineering Dan Sullivan, Haas School of Business Imagine a single Website personalized to meet all your cyberneeds – one that would keep you up-to-date on campus events and academic information and would be accessible from any computer. -- The Daily Californian, April 15, 2002 Table of Contents Executive Summary Main Report I. Charge and Methodology II. Findings III. Portal Development, Current Practices IV.
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fi ISBN 978-952-60-3100-2 (print) ISBN 978-952-60-3101-9 (electronic) ISSN 1797-2507 (print) ISSN 1797-2515 (electronic) URL:http://lib.tkk.fi/Diss/2010/isbn9789526031019/ The cover artwork © Eila Haydn, 2010 All rights reserved. No part of this publication may be reproduced, stored in retrieval systems, or transmitted, in any form or by any means, electronic, mechanical, photocopying, microfilming, recording, or otherwise, without permission in writing from the publisher. Edita
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A09-04-0012 Wal-Mart Stores Inc.: Dominating Global Retailing Mr. Lee Scott could afford the look of confidence. He had just spoken to investment analysts about the phenomenal results from the second quarter of 2003. Despite the general weakness in the world economy and the uncertain environment that prevailed, Wal-Mart had reported sales growth of 11%, amounting to $6.4 billion. The company’s associates were indeed doing the Wal-Mart cheer in faraway places like Germany, South Korea, China,
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Lobschat, L., Zinnbauer, M. A., Pallas, F., & Joachimsthaler, E. (2013). Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry. Long Range Planning, 46(PLS applications in strategic management: Partial Least Squares modeling in strategy research), 125-148. doi:10.1016/j.lrp.2012.11.004 Introduction In the past decade, managers have endeavored to build brands by creating a strong identity and conveying this identity through consistently managing
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(PDF) UDK 658.8 658.89 658.8.012.2 Esa Print Tampere, Tampere 2008 ACKNOWLEDGEMENTS Writing this dissertation has been a huge learning experience. Over the years I have received great support from a large number of people. I wish to thank everyone who has helped me to make and complete this interesting journey. I would like to start with my supervisor, Professor Aino Halinen-Kaila. She encouraged me to begin working on the dissertation in the first place. She has always given me great
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New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by John Kador. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-174128-6 MHID: 0-07-174128-3 The material in this eBook
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where we live and work. In 2008, we launched a Corporate Citizenship Initiative, a global effort to address the environmental, social, economic, and ethical challenges we face in our business. Among the issues we are addressing are carbon impact, paper specifications and procurement, ethical conduct within our business and among our vendors, and community and
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Misery Loves Companies: Whither Social Initiatives by Business? Joshua D. Margolis Harvard University jmargolis@hbs.edu 617-495-6444 James P. Walsh University of Michigan jpwalsh@umich.edu 734-936-2768 December 16, 2002 We want to thank Christine Oliver, our three anonymous reviewers, Paul Adler, Howard Aldrich, Alan Andreasen, Jim Austin, Charles Behling, Mary Gentile, Tom Gladwin, Morten Hansen, Stu Hart, Nien-he Hsieh, Linda Lim, Nitin Nohria, Lynn Paine, Gail Pesyna, Rob Phillips
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