ASIAN JOURNAL OF MANAGEMENT RESEARCH Online Open Access publishing platform for Management Research © Copyright 2010 All rights reserved Integrate d Publis hing associat ion Research Article ISSN 2229 – 3795 Employer branding: A new strategic dimension of Indian corporations Suman Kumar Dawn, Suparna Biswas Asst. Professor, West Bengal Universit y of Technology, Ko lkota skd_hooghly@yahoo.co.in ABSTRACT Emplo yer branding is defined as a targeted longterm strategy
Words: 5512 - Pages: 23
A Comprehensive Comparison between Service Brand and Product Brand Contents Introduction 1. What is brand 1.1. Elements of Brand 1.2. Benefits of branding 1.3. Significance Of Adopting Proper Branding Strategy 2. Service brand: 2.1. Features Of Service Brand 2.2. Role Of Employers In Success Of Service Brand 2.3. Role Of Consumer In Success Of Service Brand 2.4. Challenges Service Branding Is Facing 3. Product Brand: 3.1. Features Of Product Branding 3.2. Role Of Manufacturers
Words: 5068 - Pages: 21
Seonghee Cho, Ph.D., Hotel & Restaurant Management ACKNOWLEDGMENTS I would like to extend my boundless gratitude to many people. Let me start by thanking God for guiding me through this journey and for giving me the gift of faith, hope, knowledge, understanding, counsel, fortitude, and wisdom to choose wisely. I couldn’t have got this far without His advocate. Dr. Robert Terry, Jr., my major advisor, thank you for giving me hope when I was down, you have a
Words: 22410 - Pages: 90
native software applications and, perhaps most importantly, the ability to connect to and run a myriad of Internet-based services including email, geo-location, streaming video, and social networking, while providing a good user experience. The business opportunities presented by this new category have attracted many of the major global information and communications technology (ICT) firms, including firms from the mobile telephony, personal computer, Internet, and personal digital assistant (PDA)
Words: 3419 - Pages: 14
THE REQUIREMENTS FOR THE AWARD OF BARCHELOR OF SCIENCE (B.S.C) DEGREE IN BUSINESS ADMINISTARTION (MANAGEMENT OPTION) JULY, 2012 CERTIFICATION This is to certify that this project was written by FATOYE MUSTAPHA OBI (MARICULATION NUMBER 08S04/046) in partial fulfilment of the requirement for the award of bachelor of science (B.S.c) degree in business administration (management option) of the department of business administration, faculty of social and management sciences, Ajayi Crowther
Words: 14116 - Pages: 57
SEATTLE PACIFIC UNIVERSITY School of Business and Economics BUS 6220 CRN 43797 Office: McKenna Hall 205 Financial Analysis Phone: 281-3523 Dr. Herbert Kierulff Hours: Th. 1-6 and by appt. hkierulf@spu.edu Classroom: McKenna 111 "…value reflects only our opinions
Words: 4804 - Pages: 20
REFLECTIVE REPORT Student’s Name: Course code and name Instructor’s name Learning Institution City, State Date of submission Contents Abstract iii CHAPTER ONE 1 Introduction 1 CHAPTER TWO 3 Literature Review 3 3.1 Introduction 3 3.2 Theoretical Background 4 3.2.1 Marketing Approaches 5 3.2.2 Research Approach 6 3.2.3 Articles and studying Approach 7 3.3.4 Human Resource Approach 8 CHAPTER FOUR 10 Methodology 10 Research Design 10 Data Analysis and Procedures 11
Words: 4941 - Pages: 20
Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics Production Marketing Logistics as it relates to Production Logistics Production and Marketing Marketing Logistics Production Term Paper for Physical Distribution Class Marketing Logistics12/25/2012 Production Marketing Logistics Nahom GetachewProduction - UU47997E Samuel Fikre - UU48012E Marketing Logistics Production Marketing Logistics Production Marketing
Words: 5334 - Pages: 22
reasons that inspire change. According to McKinley survey on change management (2006) organizations will change to reduce costs, to move from a good performance to a great performance, turn around a crisis situation, and catch up with rivals or to direct part of the organization. In doing so according to Davis and Holland (2006) organizations use systematic methods to ensure that the organizational change is guided in a planned direction, conducted in a cost effective manner and completed within a targeted
Words: 11835 - Pages: 48
RMIT University, Melbourne, Australia Email: umarhaiyat.abdulkohar@rmit.edu.au Associate Professor Adela McMurray School of Management, RMIT University, Melbourne, Australia Email: adela.mcmurray@rmit.edu.au Dr. Konrad Peszynski School of Business Information Technology, RMIT University, Melbourne, Australia Email: konrad.peszynski@rmit.edu.au 1 Foreign Investment and the Sustainability of Malaysian Bumiputera Technology-Based Firms ABSTRACT In the new global economy, the importance
Words: 8065 - Pages: 33
