Marketing Club of G.I.M presents SUMMER PLACEMENTS 2011- MARKETING GUIDE BOOK MECCA 2011 Marketing club of G.I.M Contents Disclaimer .............................................................................................. 2 Introduction ............................................................................................ 3 Section-A: Career Choice ................................................................... 4 Is Marketing The Right Career For You? ..........
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The Strategic Window: Identifying and Analyzing the Gap for the New Business Why existing business leave gaps in the market 1. Established business fail to see new opportunities-opportunities do not present them, they have to be actively sought out. 2. New opportunities are thought to be too small-value of a new opportunity must been seen as relative to size of the business which might pursue it. 3. Technological Inertia-opportunities are pursued by innovation. 4. Cultural Inertia-an
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technology has offered today’s information seekers different opportunities to access the information resources in variety of formats, including commonly-available electronic information sources, such as CDROMs, databases, Web-OPACs, and the Internet. In some instances these are replacing the print-based information sources as the primary media for the storage and communication of recorded information. The increase in information available on the Web has affected information-seeking behavior, with
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Market Analysis Aim and Objective The object of the market analysis is to identify high yield consumer segments for the outlook period (normally 3-5 years). In order to do this, it is necessary to evaluate consumption trends with a view to isolating market-based opportunities. Once high yield segments have been identified, the analyst seeks to identify value opportunities for each segment. This stage involves matching segments with products and services so as to assist with resource
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Chapter1 Marketing - the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Needs – state of felt deprivation. A. Physical needs- foods, clothing, warmth and safety B. Social needs- belonging and affection C. Individual needs- knowledge and self-expression Wants- The form human needs take as they are shaped by culture and individual personality. Demands- human that are backed by buying power.
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PROPOSED TOPIC: Examining the influence of Brand Image on consumer buying behaviour. The Case of Apple I-PHONE in the UK. INTRODUCTION OF TOPIC: Nowadays firms in all segments are probing for a new foundation of sustaining competitive advantage because the competition in the marketplace is getting more rigorous. However brand image has stand as one of the powerful tool of gaining comparative advantage. It is certain that firms with powerful brand image make a momentous progress in the marketplace
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PLANET INVADERS: 2D MOBILE PLATFORM ANDROID GAME To the Faculty of College of Information Technology and Computer Studies Pamantasan Lungsod ng Muntinlupa NBP Reservation, Brgy. Poblacion, Muntinlupa City Presented by: Casugay, Darryl John B. Matala, Jessie C. Piacedad, Julito Jr. F. CHAPTER 1 INTRODUCTION Many of us are familiar to the videos games like Sonic, Donkey Kong, Space Panic and very famous Super Mario that become a part of our childhood that we used to play with our neighbors
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& subsequent risks to service quality. To manage risk of failing to meet national & local priority targets to manage risks to the efficiency of services. To manage risks to the reputation of the hospital Risk management aims to identify the major sources of risks to hospital, staff & visitors. Develop regular statistical & qualitative risk management reports Establish mechanisms to maintain & develop structures & processes for a cohesive approach to the management of clinical & non clinical risk.
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1. Introduction 1.1 Topic Chosen The chosen topic for my Research and Analysis Project would be “The business and financial performance of an organisation over a three years period”. The project would be carried out by analysing the business and financial performance as well as business performance of the Singapore Airlines which is the national airline of Singapore and comparing with its competitor Qantas. It will also include the impact of other major internal and external events on the
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FACTORS AFFECTING PLANNING Conditions • Evaluating the present conditions of the business • Change happens unexpectedly Time Factor • Time is the most precious resource of an organization • Managers are given a span of time within which to bring out plans into implementation Resources Available • There must be enough funds and materials available for the purpose of putting plans into effect Skills and attitudes of management • An attitude of indifference and non – involvement could but
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