Red Cloud Rising: Cloud Computing in China by Leigh Ann Ragland, Joseph McReynolds, Matthew Southerland, and James Mulvenon Research Report Prepared on Behalf of the U.S.-China Economic and Security Review Commission September 5, 2013 Revised March 22, 2014 After the publication of this report on September 5, 2013, Microsoft brought to the authors’ attention new information about its partnership with Chinese company 21Vianet. The original version of the report inaccurately characterized certain
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Zappos is an online retailer that specializes in footwear and clothing, but sells merchandise ranging from cutlery sets to bedding. Its mission is to have the best selection of merchandise and the best customer service possible. Founded in 1999 by Nicholas Swinmurn, Zappos has transformed from a pipe dream project with headquarters set up in a cramped apartment to a multi-million dollar company that debuted on Fortune Magazine’s list “ The 100 Best Companies to Work for” at number 27, the highest
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Vincent PETRINI-POLI December 9, 2013 Senior Lecturer Table of Contents Introduction 2 About the Author 3 Spotify 4 The Spotify Service 8 Target Markets 11 Comparison Matrix 15 Entry Strategies 20 Market Responsiveness vs. Cost Responsiveness 22 Financial Aspects 24 Conclusion and Recommendations 26 Exhibits Ex. 1 – Resume 27 Ex. 2 – Company Information 30 Ex
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that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort. * Marketing concept is the idea that achieving organizational goals depends on knowing the needs and wants of the target markets and delivering the desired satisfactions better than competitors do. * Societal marketing long-term interests, and society’s long-run interests. Marketing mix: Place, promotion, product, price * An integrated marketing program is a comprehensive
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since the PlayStation was launched back in 1995, we were able to take the leadership position very quickly with the PlayStation. With PlayStation 2 we have more than 110 million gamers and consumers enjoying the PlayStation 2 on a worldwide basis. And I think we have a very loyal following for the PlayStation family of products. So with the PlayStation 3, I believe that we are going to be able to quickly take the leadership position once again and maintain that position for a very long time. —
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next category of e-commerce refers to the transactions between consumer to consumer (C2C), for example of Quickr or other similar websites. Nowadays a fourth category called consumer to business is popping up where consumer can quote their prices to various businesses who then shape their proposition accordingly. E-commerce in India has a phenomenal growth rate with a CAGR of approximately 35%. The market is expected to reach 100-billion-dollar mark by
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analysis through a market and resource based view prevent the founding of companies with an unsustainable business strategy?” Abstract The Resource-based and Market-based views (RBV and MBV) are two theoretical frameworks which try to find an optimal structure for business strategy by focusing on key strategic points to gain the maximum output or return. During the peak and later upheaval of what is often called the “dot.com bubble” – business models, valuations and strategies were questioned
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SWINBURNE UNIVERSITY OF TECHNOLOGY SWINBURNE UNIVERSITY OF TECHNOLOGY Prepared for: Professor Christopher Selvarajah Prepared by: Thanh Tuan Nguyen Student ID : 100010779 Prepared for: Professor Christopher Selvarajah Prepared by: Thanh Tuan Nguyen Student ID : 100010779 Exploring Justice, Fairness and Organizational sustainability in the international environment: The case of 2010 Gulf of Mexico Exploring Justice, Fairness and Organizational sustainability in the international
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to enhance the brand. The study is conducted using a qualitative approach. The purpose is to give an aerial view of how B2B companies should approach social media, what opportunities and threats exists, and how they should focus their online strategy to enhance the B2B brand. The theoretical part of this study builds upon business‐to‐business brand management due to the growth of B2C brands in social media. The empirical data of this study is interviews with four experts on the topic, which is further illustrated by
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Creating a Customer-Centered Organization A Harvard Business Review Insight Center Report sponsored by The HBR Insight Center is an interactive resource that highlights the emerging thinking around today’s most important issues. In this installment of the series, Harvard Business Review focused on how managers are turning their companies into customer-focused organizations. The growing obsession with customer excellence is driven, in part, by technology. Today customers can obtain and exchange
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