few major competitors in play (KFC, Burger King, Subway etc) Step 3 – Remote and industry environment analysis TEMPLES – not enough info to analyse Porter’s Five Forces?? Step 4 – Drivers for customer demand, understanding customers and markets?? Define the market segment – fast food market Identify customer needs – look for convenient, value for money food Current products available – quite a few choices, from Domino pizza, KFC chicken, Subway sandwiches to McDonald’s burgers What extras might
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SWOT ANALYSIS S – Strengths or Core Competencies * Strong global presence, considered a market leader in all markets. McDonald’s is a global company that “operates more than 23,500 restaurants in 109 countries.”1 The company’s strong global presence is an significant advantage for them, because it gives them the ability to “play” with economic fluctuations of each country. By being spread out in different regions, the company is able to contest the economic fluctuations which are localized
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Case # 3 Jet Blue Airways Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy Overall the US airline industry is a cut-throat business which is extremely competitive. The cliché ‘it’s a dog eat dog world’ applies perfectly here. Over the past few years the situation grew even worse due to the recession, increased unemployment, the weakened dollar exchange, and difficulty predicting how OPEC will behave month to month. The fluctuation in the
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A business that entered an emerging economy and survived/did well/expanded Jaguar Land Rover Jaguar Land Rover has reached up to its best ever sales performance with more than 425,000 vehicles sold last year, up almost one fifth on the previous 12 months. The UK-based car maker, owned by Indian steel company, Tata, said sales had been boosted by strong demand for the new Jaguar F-Type and Range Rover Sport. On the Chinese mainland, its new largest market, sales increased by almost one third to
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to Los Angeles, because consumers have other alternatives of commuting. Currently, gasoline has an inelastic price elasticity of demand in Los Angeles, and even in the United States. However, that could change due to the current planning to build a subway line from Los Angeles downtown to the cities along the coastline. Besides that, Los Angeles has also increases its bike lanes
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American International University-Bangladesh Software Quality and Testing (Sec: A) Project Name: Software Test Plan for Automated Ticket Issuing System for Dhaka Subway Systems. Submission Date: 19-02-2015 Datasoft, Inc. NAME | ID | SIGNATURE | DAS, RAJIB | 12-20768-1 | | HASAN, AMIT | 12-20759-1 | | KHAN, MD. NOMAN | 12-20672-1 | | ROY, PALLOB KANTI | 12- 20158-1 | | Table of Contents Test Plan Identifier
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McDonalds And Burger King Compare And Contrast Draft Ariel Mosebar COM/155F3 August 23, 2013 Judy Rottsolk University Of Phoenix McDonalds and Burger King remain two of the most popular fast food restaurant choices for those who are looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether you call it a Whopper or a Big Mac, the components make it a
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Name: Adolfo Rodriguez Panther ID: #1037779 Tanpin Kanri: Retail Practice at Seven-Eleven Japan Japan was a seller’s market until the 1970s, but as profits decline in the late 1980s, a buyer’s market began, necessitating reform in the retail industry. Reason for this shift was ownership of objects was very high among Japanese consumers. “Toshifumi Suzuki, Chairman and CEO of Seven & I Holding” Established in 1974 as a small licensee of 7-Eleven, Inc., Seven-Eleven Japan grew
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Marketing segmentation, targeting strategy and positioning of Greggs PLC * Table of Contents * Introduction 1 Segmentation analysis 1 Benefits Sought - Healthy food 1 Lifestyle 1 Demographic and Geodemographic 1 Target marketing strategy analysis 2 Price 2 Promotion 2 Positioning Analysis 2 Competitiveness 2 Clarity 3 * Conclusion 3 * References 4 * Appendices 5
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Analysis Implications SWOT Analysis Financial Objectives Marketing Strategies Target Markets On Campus Locations Mobile Trucks Why Mobile Catering? Positioning Marketing Mix Product 13 13 13 13 14 14 14 15 16 16 17 17 18 19 19 19 19 19 19 20 20 20 IHOP—Universities MKTG 615.11 4/14/10 Pepperdine University 4 Service Strategy Costs Pricing Strategy Promotional Strategy Distribution Financials On Campus Locations Mobile Food Trucks Sales
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