her travel dream come true, we are delighted to have done the same for more than 100 million guests. We have kept our fares down thanks to our disciplined focus on keeping our operating costs the lowest among the world’s airlines. We offer a million free tickets every year. While enabling everyone to fly, we are also connecting people to places that were never connected by air before. We have achieved our Vision of being the largest low-cost airline in Asia, serving those who previously had no access
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her travel dream come true, we are delighted to have done the same for more than 100 million guests. We have kept our fares down thanks to our disciplined focus on keeping our operating costs the lowest among the world’s airlines. We offer a million free tickets every year. While enabling everyone to fly, we are also connecting people to places that were never connected by air before. We have achieved our Vision of being the largest low-cost airline in Asia, serving those who previously had no access
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Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) After examining customerdriven marketing strategy, we now take a deeper look at the marketing mix: the tactical tools that marketers use to implement their strategies and deliver superior customer value. In this and the next chapter, we’ll study how
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of its effectiveness. When it comes to brand auditing, five questions should be carefully examined and assessed. These five questions are how well the business’ current brand strategy is working, what are the company’s established resource strengths and weaknesses, what are its external opportunities and threats, how competitive are the business’ prices and costs, how strong is the business’ competitive position in comparison to its competitors, and what strategic issues are facing the business. Generally
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Most of the countries tried to reestablish the gold standard after World War I, but it had been totally collapsed during the Great Depression in 1930s. Some economists said comply with the gold standard had prohibited monetary authorities from increasing the money supply rapidly enough to recover the economies. Therefore, the representatives of most of the world's leading nations met at Bretton Woods, New Hampshire, in 1944 to create a new international monetary system. The representatives had decided
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CHAPTOR 12 In the early 1930s, a mathematician developed a formula that could be used to make accurate weather forecasts, something that was unheard of at that time. However, because there were no computers or calculators at that time, it took almost three months of hand calculations to come up with the next day’s forecast. This obviously was far from useful, and many individuals scoffed at such a preposterous solution to weather forecasting. However, with the introduction of computers by the
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Chapter 1 1.1 HISTORICAL DEVELOPMENT Peoples Own savings bank of Zimbabwe (POSB) is a statutory, national savings bank, wholly owned by the government of Zimbabwe. The People’s Own Savings Bank was established on the 1st of January 1905 and has a proud history of achievement and service provision to every Zimbabwean. The former Post and Telecommunications (PTC) unbundled into three separate entities namely; The People’s Own Savings Bank replacing the Post Office Savings Bank, Zimpost replacing
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PRAISE FOR THE EXTRAORDINARY LEADER “The Zenger Folkman leadership model is distinguished from others in that it is backed up by research and data. That data validates the effectiveness of identifying an individual’s strengths and developing them, rather than focusing on weaknesses. The Zenger Folkman philosophy has its eye on the right goal – real, measurable results.” —Bill Blase Senior Executive Vice President Human Resources AT&T Corp. “I fell in love with The Extraordinary Leader on page 1.
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1214150006 | 6. NGUYỄN TIẾN ĐẠT | 1217150028 | 7. NGUYỄN MINH ĐỨC | 1214150034 | Hanoi, December 2014 Table of Contents ABSTRACT 4 I.Policy framework 5 1.Strengths 5 2.Opportunity 7 II.Economic factors 9 1.Strengths 9 2.Weaknesses 13 3.Threats 15 III.Business facilitation 19 1.Weaknesses 19 2.Opportunities 21 APPENDIX: Playing roles 23 I.Phase 1 23 II.Phase 2 24 III.Phase 3: Evaluating 31 IV.Phase 4: CONCLUSION 37 REFERENCE 39 list of figures
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AN ANALYSIS OF THE BUSINESS AND FINANCIAL PERFORMANCE OF AN ORGANISATION OVER THE PREIOD OF THREE YEARS THE CASE STUDY OF ACCESS BANK PLC BEING A PROJECT SUBMITTED TO OXFORD BROOKES UNIVERSITY IN PARTIAL
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