MKTG303 Marketing Strategy Analysis and Decisions Assessment Guide Session 1, 2015 Department of Marketing and Management ASSESSMENT OVERVIEW Assessment 1 (A1) Case Study: Individual Assessment (30%) The case facilitates the discussion of marketing problems in real situations. Each student is to individually conduct a case study analysis during the semester. You should read these cases carefully and come to class prepared to provide constructive input as the class works together to
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E-Marketing Plan: Mealshare Connor Anderson, Marla Stephen, Paige Dinneen, Priya Gill, Tram Nguyen, William Keenan Oatway MacEwan University November 27, 2013. Marketing 414 CU01 Instructor: Jeff Ryan TABLE OF CONTENTS Executive Summary 3 Situation Analysis 3 Environmental factors 3 Legal 3 Technological 4 Market Related 5 SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 E-Marketing Strategic Planning 8 Segmentation 8
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College of Business MKT-304-B – MARKETING MANAGEMENT Spring 2015 Professor: Email: Office: Telephone Office: Gokhan Karaatli, Ph.D. gokhan.karaatli@valpo.edu URH 228 219-464-5406 Class Dates: Class Time: Class Location: Office Hours: MWF 1:30-2:20 PM URH 117 MWF 2:30-3:30 PM College of Business Administration Mission Valparaiso University College of Business Administration's mission is to cultivate values-based leaders for a dynamic and global environment. Course Description Catalog Description:
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Guide to Case Analysis A case presents a situation involving a managerial problem or issue that requires a decision. Typically, cases describe a variety of conditions and circumstances facing an organization at a particular time. This description often includes information regarding the organization's goals and objectives, its financial condition, the attitudes and beliefs of managers and employees, market conditions, competitors' activities, and various environmental forces that may affect the
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progressively successful employment in the insurance industry, one of the Ohio's top employers at nearly 200,000 jobs statewide. Goals and Student Learning Outcomes/Objectives, with Any Associations and Related Measures, Targets, Findings, and Action Plans G 1:Prepare Individuals for Career Success in Insurance Industry Prepare traditional and non-traditional students to enter the insurance business world with: • the knowledge and understanding gained through a broad-based liberal arts education
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Groups and Depth Interviews Defining research objectives is the most important step in designing a marketing research plan. Objectives decide interview topics. They shape the questions you ask,and guide your analysis and reports, pointing you in the right direction. Objectives get you actionable information and knowledge. You want actionable information and knowledge from qualitative marketing research. The first step in defining research objectives is to identify the research problem. Then
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marketing 337 principles of marketing ------------------------------------------------- spring 2012 ------------------------------------------------- Class: MKT 337 04840 Time: TTH 8:00-9:15 am Location: GSB 5.142A Professor: Jae-Eun Namkoong E-mail: jae-eun.namkoong@phd.mccombs.utexas.edu Office: CBA 5.334J Office Hours: TTH 9:30-10:30 Textbook and Articles (Both are Required) * Marketing, 10th Edition; by Kerin, Hartley, Berkowitz, and Rudelius; published by Irwin/McGraw
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Internship Report Format A Guide for the Preparation of Internship Report AIMS The aim of this guide is to give student a clear guideline of writing their thesis after successfully completing their internee/project. One aim of the internee/ project is to enable the student to apply in a practical environment the techniques and knowledge gained during the taught component of the course. Specifically the internee/ project report should demonstrate that the student has: (a) Conducted a comprehensive
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Assignments Each student and/or team will select create a fictional product or service that they would like to bring to market. The students then become the class experts on the product, the company, and the industry in which it operates. Students should be encouraged to look up articles about that industry in Business Week, Forbes, Fortune, the Wall Street Journal, Marketing Communications, Media-Scope, and/or Advertising Age. The students should use the Kotler text as guides for the project and
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LEARNING AND ASSESSMENT A GUIDE TO ASSESSMENT FOR THE NATIONAL QUALIFICATIONS FRAMEWORK © New Zealand Qualifications Authority 2001 All rights reserved. No part of this publication may be reproduced by any means without the prior permission of the New Zealand Qualifications Authority. ISBN 0-90892751-7 ii LEARNING AND ASSESSMENT Assessment for the Qualifications Framework Introduction to 2001 edition Learning and Assessment was first published in 1996. It has been in demand ever since and
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