Crisis Mode We are all involved in public relations (PR). Practicing positive self-promotion is a daily activity for most, and comes as a sort of side effect of human interaction. This constant effort to control and maintain an image can prove to be very taxing. Then, on top of that, crises can arise which demand extra attention and PR ‘magic.’ Even at the small scale of the individual this can prove stressful, and mistakes are often made. Imagine how stressful it can be for a corporation, a
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From its humble roots to its current success, The Sandwich Shoppe of Rutland is the quintessential story of classic American tale of a family’s hard work and perseverance. The shop was recently named one of the Top 10 Ski Town Sandwich Shops by UnofficialNetworks.com an organization known for insider’s guide to skiing, snowboarding and biking. It was a surprise for the Zullo family who didn’t even know they were being considered. Not bad for a sandwich shop founded by a brother and sister. Today
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Marketing Research Take Home Final Examination Name: Ma. Cristina Abella Course/Year: BSBA-MM 3 Case 1. Kendalures Requirement: Design the questionnaire for the fishermen who will use the lures. Develop a set of 20 questions maximum. The questions should be a variation among open-ended and closed-ended questions (i.e. dichotomous, multiple responses (with rating scales if appropriate)). The questionnaire should be formatted that is inclusive of all the prescribed parts of a marketing
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PART A 1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain's flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product
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| | | | | Corporate Insight: Subway success dives in Asia-PacificWritten by Euromonitor International The Subway fast food chain has experienced an exceptional period of growth since 2001 in prominent Western markets. Pitching healthy convenience food to increasingly diet conscious consumers, the chain's aggressive franchising tactic has seen it achieve dynamic sales growth and even overtake an established fast food giant within the competitive US market. With global expansion central
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Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific
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MBA 544 Case Study 10 Firehouse Subs Jack James 10/14/12 1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with
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Doctors Associates, Inc. (Subway) (3) Describe the company’s customers (households, businesses, schools, governments, etc.) To what extent does the company depend of international customers? --The company’s primary customers are households. Breaking this category down further, the company has chosen to target the traditional fast food enthusiast. Also, Subway has targeted non-traditional customers at locations such as convenience stores and truck stops. In 2010, Subways revenues from global sales
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I. Executive Summary McDonalds is a multi-billion dollar a year industry, and they currently serve over 119 countries worldwide. Having once been the leader in fast-food, McDonald's has suffered a series of setbacks with short-lived successes since the early 2000's. Having to overcome the death of two new CEO’s, as well high employee turnover rate and a need to expand and change menus due to changing world health view. McDonalds has sought to overcome these challenges with strategic focuses of
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charging too high franchise fees and the costs to operate the franchises were very high. (Quiznos Files for Bankruptcy, n.d ) Quiznos also face very tough competition from the number one sandwich chain Subway which has over 41.000 stores. Quiznos sales have suffered because of this, especially when Subway started to offer five dollar foot longs and also from increased competition from other sandwich companies. Here in Florida we have Firehouse Subs, Jimmy Johns and Laspadas Hoagies. Quiznos is currently
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