Issue 6: Advertising is a way to let customers know a company’s products and its concept. In which way Subway chooses to make it known to the public. The four primary functional areas of a firm are marketing, finance, operations, and human resource. For most firms, operation is the technical core or “hub” of the organization, interacting with other function areas and suppliers to produce goods and provide service for customers. Is there any good product or service has high sale rate
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is the combination of internal and external factors that influence a company’s operating situation. It's such as customers, suppliers, competitor, owners, improvement technology and social. Customers Customers is the main income of the subway because subway company is producing foods. The more the customers, the more the profit that company make. Besides that, respond of the customers also important to the company. It’s because the feedback of the customers may influence the company operation
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Product/Services/Promotional Strategies Offered by Subway In reviewing Subway’s website for products and services Subway has several products, their menu offers breakfast, lunch/dinner and a kids menu. The menu consists of Submarine (Sub) sandwiches on a variety of Subway bread; Honey Oat, Parmesan, Oregano, Italian Herbs and Flat bread, they also offer salads, personal size pizza, cookies, muffins, a choice of beverages from sodas, juice and milk. Subway services offer Sub-Sandwiches to custom order
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Fast Food Workers’ Rights At a glance it is easy to see that the winning formula for the high economic success in the fast food industry is comprised of cheap food and cheap labor. Their ability to sell food at a low price in a matter of minutes caters to families or individuals limited on time or money, and in many cases both of these factors are of equal importance. Inordinately the consumption of low cost labor in the fast food industry has resulted in an underpaid and under protected workforce
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Subway Franchise Business Plan ¬¬¬SUBWAY FRANCHISE GULFWAY Shopping Center Franchise owner Back in 1965, Fred DeLuca set out to fulfill his dream of becoming a medical doctor. He needed a way to pay for his education. A friend by the name of DR. Peter. Buck offered a suggestion of opening a submarine sandwich shop. Fred was able to obtain a loan of a 1,000 dollars and Fred’s Friend Peter. Buck offered to become business partners with him. After that they were
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Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish entrepreneurs can become successful in the Danish market as Subway franchisees. Three specific
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Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops around Connecticut. In the year 2004, the SUBWAY® chain
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09/09/2013 TABLE OF CONTENTS COMPANY OVERVIEW 3 SUBWAY COMPETITION 3 TARGET CUSTOMERS 5 MARKETING TECHNOLOGIES 5 CURRENT ANCHORAGE MARKET…………………………………………………………...7 NEW SUBWAY LOCATIONS 9 COMPANY OVERVIEW Subway is the market leader in sandwich shops, and offers a healthier alternative to burgers and pizza for people looking to pick up food on the run. They specialize in making subs, wraps, salads, and pizzas. Subway is owned and operated by Doctor's Associates, Inc., and according
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Subway case study | Subway and the challenges of franchising in China | | ADVANTAGES AND BEST ENTRY STRATEGY OF SUBWAY | | | SUBWAY AND THE CHALLENGES OF FRANCHISHING IN CHINA Question: - What are the advantages of franchising in China from Jim Bryant’s perspective? From Subways perspective, is franchising the best entry strategy for China and why? Answer: - “Subway is a very big firm and to spread its business with franchises. To enter in China it was the best way. It is
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Table of Contents 1. History and Major Activities 2. Industry Characteristics 2.1. Rivalry among Existing Firms (Concentration and Balance of Competition) 2.2. Bargaining Power of Buyers 2.2.1. Switching Costs 2.2.2. Differentiation 3. Reference List 1. History and Major Activities As popular brand offering pizza and franchise opportunities, Domino’s
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