BA 640 Case Memo 3 Subway’s Entry into the Japanese Fast Food Market 1. Background: * 1st store opened in Connecticut, 1965, began franchising in 1974 * Marketing strategy-healthy fast food option * Jared the Subway guy-spokesperson * 18000 stores in US, committed to international expansion * Looking for ‘high potential’ markets, ie. dense population, economic and political stability, preference for fast food options, disposable income * Very sluggish growth in Asian
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in sandwiches and soups. Our company consists of four owners each having different job titles. Our three main competitors in our market are firehouse subs, subway, and Jimmy Johns. Subway is the top competitor to Erbert & Gerbert Sandwich shops, having over 34,000 restaurants compared to our 47 locations across the country. Our franchise location is set in the middle of Central Michigan University. Our company plans to profit of the large majority of college students that are looking for something
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Making Fast Food Healthy: A Growing Market Liberty University BUSI 520 Making Fast Food Healthy: A Growing Market The Subway chain is the most well-known of the quick service restaurant (QSR) sub industry. All five of Subway’s similar competitors combined do not come close to the 27,021 locations that Subway currently owns in the United States; Quiznos has 5,200 locations (Quiznos, 2015), Firehouse Subs owns 850 locations (Firehouse Subs, 2015), Jimmy Johns has approximately 2,000 locations
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and party chicken wings. A fan favorite amongst pizza connoisseurs worldwide and internationally, its management and executive team are considering other potential locations to call Domino’s Pizza home. With thousands of highly successful domestic franchises already situated throughout the United States, Domino’s Pizza is interested in entering into the fast food marketplace in Maryland. One of the commercial retail territories that Domino’s Pizza is considering establishing dominance is in the Forestville
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cooked on both sides at the same time. In an hour the Insta-Broiler could cook 400 hamburgers. So in 1953 Keith opened the Insta-Burger King in Jacksonville, Florida selling at 18 cents each. It was a success. Two other people helped in the franchise, James McLamore and David R. Edgerton. James and David opened a couple of more Insta Burger Kings in Miami, Florida in 1954. They did not use the Insta-Broiler to cook hamburger patties; they created a flame broiler, which made Burger King more
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D1 In this task I will be looking at the different types of marketing techniques used by Subway and a Competitor, Market penetration is the first, this is an article showing market penetration and the achieved aims of the technique http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/3410294/How-Subway-overtook-McDonalds.html * An increase in public awareness * Gained a competitive advantage * Attracted new customers The first aim is ‘an increase in public awareness’
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P2: Describe the different stakeholders who influence the purpose of two contrasting businesses. What are stake-holders? Stake-holders are any individuals, organizations and companies’s interested in the business section and are affected by the business activities. Internal stake-holders are groups within the business; On the other hand, External stake-holders are those outside the business, for example, the community. Internal stake-holders consist of: Owners: Interested in making profit
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BUSINESS FRANCHISING Top International Franchises Top National Franchises Submitted by: GERARD ANDREI B. DEINLA BSBA MARKETING MANAGEMENT Submitted to: DR. EDITH S. BUNUAN PROFESSOR IN BUSINESS FRANCHISING Top 10 International Franchises of 2014 The results of Entrepreneur's 35th annual Franchise 500 confirm that franchising continues to rebound, with these top 10 franchises leading the way. Here we highlight their success strategies and plans for the upcoming year. 1 Anytime
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Ventakaramany Individual Research Project McDonalds in Brazil November 24th 2013 McDonalds Introduction McDonald's is a company responsible for an international fast-food chain, being the second largest network in the world in the area, just behind Subway network. The term also refers to the brand of this company, which transcends and reveals inserted in contemporary mass culture. The network was founded in April 1955 in Illinois, USA. It currently sells about 190 burgers per second in the world, with
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and Carrie Lettiere Contents Introduction 2 Strategic Focus and Plan 3 Mission Statement 3 Core Competencies 3 Competition/SWOT Analysis 4 Competitors 4 SWOT ANALYSIS 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 8 Franchise Costs 9 Conclusion 10 Works Cited 12 Introduction McDonald’s was started as a drive-in restaurant in 1940 by Dick and Mac McDonald as McDonald’s Bar-B-Q in San Bernardino, California. After shutting down for three months to make renovations
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