Denver, Colorado. It was designed for busy consumers looking for high quality subs as an alternative to fast food. Quiznos is currently located in fifty states and over thirty countries. Quiznos recently filed Chapter Eleven and what was once a franchise of over 5,000 stores is now only 2,100.(Quiznos Files for Bankruptcy, n.d) They are currently focusing on restructuring the company in order to reduce their debt by over four hundred million dollars. This plan they hope will renew the brand and reinforce
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apparent that Subway is not only one of the leading firms in its industry, it will also show that it has outshined companies across the world in marketing management. Provide a description of your product/service and a brief history of the firm that produces your product/service. Subway is a fast food restaurant franchise that specializes in the submarine sandwiches. It is owned and operated by Doctor’s Associates, Inc. Subway’s headquarters is located in Milford, Connecticut. The franchise has five
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PART A 1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chain's flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product
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Product/Services/Promotional Strategies Offered by Subway In reviewing Subway’s website for products and services Subway has several products, their menu offers breakfast, lunch/dinner and a kids menu. The menu consists of Submarine (Sub) sandwiches on a variety of Subway bread; Honey Oat, Parmesan, Oregano, Italian Herbs and Flat bread, they also offer salads, personal size pizza, cookies, muffins, a choice of beverages from sodas, juice and milk. Subway services offer Sub-Sandwiches to custom order
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org/wiki/Subway_(restaurant) Introduction Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor's Associates, Inc. (DAI). Subway is one of the fastest growing franchises in the world with 35,302 restaurants in 98 countries and territories as of September 10, 2011. Doctor's Associates, owners of Subway, was founded by Fred De Luca and Peter Buck in 1966, when they opened the second Subway restaurant in New York. The name comes
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Analysis Subway® Sandwich Shops Abstract Subway® Sandwich Shops was founded in 1965, and has been franchised into the hearts and stomachs of families all around the world. This highly successful sandwich shop was the dream of high-school graduate Fred DeLuca. With the financial help of long-time friend Dr. Peter Buck, Fred opened the first Subway Sandwich Shop in Bridgeport Connecticut in 1965. By 1974, the pair had opened over 16 shops around Connecticut. In the year 2004, the SUBWAY® chain
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| | | | | Corporate Insight: Subway success dives in Asia-PacificWritten by Euromonitor International The Subway fast food chain has experienced an exceptional period of growth since 2001 in prominent Western markets. Pitching healthy convenience food to increasingly diet conscious consumers, the chain's aggressive franchising tactic has seen it achieve dynamic sales growth and even overtake an established fast food giant within the competitive US market. With global expansion central
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Subway The Subway restaurant chain is the world’s largest submarine sandwich franchise with 36,352 restaurants in 98 countries. New Subway restaurants are opening all the time at a rate of 40 stores per week. Fred DeLuca, current president of Subway, and Dr. Peter Buck founded the chain in 1965. Doctor's Associates, Inc. (DAI) currently owns the Subway sandwich shops. DAI is a privately held company and is not traded on any stock exchange. Subway has been realizing steady sales growth in recent
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Performance Assessment Of Subways Mission And Strategy Business Essay In this project, I have discussed all the aspects of Subway restaurant. I have explained the introduction, history, strategy, mission statement and objective of the Subway. I have described the criteria of performance management and the important issues of the organization. And how Subway can meet their future needs adopting new strategies ideas and feedback given by the people is included in this report. Introduction of the
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Issue 6: Advertising is a way to let customers know a company’s products and its concept. In which way Subway chooses to make it known to the public. The four primary functional areas of a firm are marketing, finance, operations, and human resource. For most firms, operation is the technical core or “hub” of the organization, interacting with other function areas and suppliers to produce goods and provide service for customers. Is there any good product or service has high sale rate
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