Subway Misses the Mark on a Customer Relationship Opportunity Share Last week I got an email from a reader who wanted to share an experience she had with Subway restaurants. Unfortunately what started out as a positive experience turned into a negative one, and Subway really missed the mark on two fronts: customer service and involving customers in the decision-making process. Kathy Garcia, a fan of Subway's tuna subs, sent an email to the Subway website to share how much she loves the sandwich
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Complimentary Sample Summary Made To Stick Why Some Ideas Survive and Others Die THE SUMMARY Some stories stick with us forever. Long after we hear them, we could easily re-tell them. A lot of Aesop’s fables are like that: The Boy Who Cried Wolf, The Goose that Laid the Golden Egg, etc. We are all familiar with the opposite experience—reading an article that we can’t remember five minutes after we have finished, or listening to a lecture that leaves our brain as quickly as it enters. They
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Crisis Mode We are all involved in public relations (PR). Practicing positive self-promotion is a daily activity for most, and comes as a sort of side effect of human interaction. This constant effort to control and maintain an image can prove to be very taxing. Then, on top of that, crises can arise which demand extra attention and PR ‘magic.’ Even at the small scale of the individual this can prove stressful, and mistakes are often made. Imagine how stressful it can be for a corporation, a
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From its humble roots to its current success, The Sandwich Shoppe of Rutland is the quintessential story of classic American tale of a family’s hard work and perseverance. The shop was recently named one of the Top 10 Ski Town Sandwich Shops by UnofficialNetworks.com an organization known for insider’s guide to skiing, snowboarding and biking. It was a surprise for the Zullo family who didn’t even know they were being considered. Not bad for a sandwich shop founded by a brother and sister. Today
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I made a research and decided to choose a cleaning services franchise. I chose the Maid Simple House Cleaning Franchise. It offers light cleaning services including dusting, mopping, vacuuming, and tidying. Generally, two employees perform cleaning services at each customer's home. I chose this franchise because it is a growing company with 30 years history. It is home-based business. That means tmore freedom, tax advantages. Maid Simple House Cleaning is helping aspiring enterpreneurs since 1979
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consistency throughout the system. Additionally, they own Mr. Empanada Franchise Corp., which is responsible for selling, training and coordinating new and potential franchise locations.” The two industries that Mr. Empanada operates in are the fast casual industry and the franchise industry. “Fast casual restaurants feature limited service or self-service, average checks between $8 and $15, made-to-order food, and upscale décor.” A franchise happens when there is an agreement between the franchisor and
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1. What are the principal features of Outback Steakhouse’s strategy in the US? Why has the strategy been so successful? (The reason as to why the strategy is successful is discussed together with the key features below.) a. Differentiation strategy: Consistently high quality of ingredients and food; generous portions; limitation of items offered to appeal to different taste; relaxed ambience and enjoyable experience for the customers b. Customer satisfaction: restaurants
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Opportunity The United States is fat. The fruit and juice industry is a 3 billion dollar industry that needs to be addressed by my company Sun Tan. The indoor tanning industry is a 5 billion dollar industry serving more than 30 million Americans. We intend to merge these two productive industries under one roof and reap the benefits of a combined 7-8 billion dollar industry. From 2001 to 2006 smoothie sales grew at a rate of 82%. People need somewhere they can go and get a quick tan followed by
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product awareness and ensuring a loyal consumer base. The market for ice cream remains strong despite the economy collapsing into a recession. Ice cream is viewed by many as an affordable treat and more prime locations are opening up for new franchise units. The society is moving towards a healthy, wholesome lifestyle that fit directly to Marble Slab’s promotional campaign. The freshness, customization, premium quality and long shelf life differentiate Marble Slab from its competitors and stand
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HOTEL PRACTICUM ON SHAKEY’S G/F Ever Gotesco Commonwealth, Commonwealth Ave Commonwealth, Quezon City (02) 777-77 Department of Hotel and Restaurant Management and Tourism Access Computer and Technical Colleges Zabarte Branch 3/F C.I Plaza Quirino Highway Corner Zabarte Road Novaliches Quezon City Submitted to: Mr. Omar Palao Submitted by: Sharmaine B. Nunez Rina Verazon Lyn Ramirez Regine Dioquino Bryan Nieves Dexter Santolaja Gilbeys Linang John Victor Jimenez
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