Louis Mele July 21st, 2014 Travel & Tourism Capstone Project Prof. Fairbairn Section 1 Chengdu, is the provincial capital of Sichuan province in Southwest
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cream. Its franchised business model comprises 9,760 Dunkin’ Donuts restaurants and 6,433 Baskin-Robbins restaurants. Dunkin’ Brand’s competitors include: 7-Eleven, Burger King, Cold Stone Creamery, Dairy Queen, McDonald’s, Quick Trip, Starbucks, Subway, Tim Horton’s, WaWa and Wendy’s, among others (Google Finance, 2012). Additionally, Dunkin’ Brands competes with other QSRs, specialty restaurants and other retail concepts for prime restaurant locations and qualified franchisees. As of December 31
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Entry Mode Strategy for Jollibee into Australia Table of Contents Executive Summary 2 Introduction 4 The Jollibee Phenomenon 4 Overseas Expansion and Modes of Entries 4 Company Analysis 5 Values – Mission – Vision 5 Distinctive competence 8 Foreign Market Analysis 9 The Australian Economy 9 Legal and Political Environment 9 Entry mode selection 11 Conclusion and recommendations 14 Reference list 17 Executive Summary Jollibee Foods Corporation
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special promotional strategies had made McDonald’s Corporation a leader of the fast-food industry. However, sales growth in the United States had slowed to below the industry average in recent years. Jack Greenberg was trying to decide on a set of appropriate strategies for the future in order to reverse the declines and to stay ahead of competition. The Fast-Food Industry Years of profit drains and flat sales are driving fast-food chains to find new marketing strategies to compete in a mature
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CHAPTER 14 Human Capitalism Parachuting cats into Borneo — Stopping the waste of people — Curitiba’s web of solutions — Faster travel without freeways — Subways on the surface — Simple, fast, fun, and cheap — When garbage isn’t garbage — No hunger pangs — A place for living — A symbol of the possible W H AT D E S T I N AT I O N D O E S O U R S O C I E T Y W A N T T O R E A C H , A N D H O W W I L L I T get there? Lessons in what not to do can often be found in cities, where most officials, overwhelmed
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McDonald’s Corporation April Hahnfeld Analyst July 18, 2010 Recommendation: HOLD Porter’s 5 Forces: • • • • • • • • • • • • • • Threat of Competition: High Threat of New Entrants: High Threat of Substitution: Low-Moderate Power of Suppliers: Low Power of Buyers: Low Pros: Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2012 P/E 2009 EPS Projected 2012 EPS Dividend Yield Debt Rating Beta MCD NYSE Retailing - Foods Consumer
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few major competitors in play (KFC, Burger King, Subway etc) Step 3 – Remote and industry environment analysis TEMPLES – not enough info to analyse Porter’s Five Forces?? Step 4 – Drivers for customer demand, understanding customers and markets?? Define the market segment – fast food market Identify customer needs – look for convenient, value for money food Current products available – quite a few choices, from Domino pizza, KFC chicken, Subway sandwiches to McDonald’s burgers What extras might
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perceived service quality, satisfaction and behavioral intentions toward SSTs. Design/methodology/approach – A theoretical framework is proposed to suggest the links between the four constructs. Extant research and concepts from various fields, including marketing, psychology and information system (IS), are reviewed, deriving six hypotheses. Data from SST users is examined through structural equation modeling (SEM). Findings – Results indicate TR influences perceived SST service quality and behavioral intentions
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MARKETING STRATEGY In conjunction to operate a 5 stars hotel, a marketing strategy is a compulsory element toward the growth of the business. In our hotel namely The Venetian Sphere, a marketing strategy becomes an important part in term of gaining profitability from the hotel business operation. Basically, as a definition, marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable
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International Economic Relations International Economic Relations International House of Pancakes International House of Pancakes Export analysis: From USA to Czech Republic Export analysis: From USA to Czech Republic Authors: Barbora Nykodýmová Helena Leszczynska Preet Singh Authors: Barbora Nykodýmová Helena Leszczynska Preet Singh Delivery date: 2011, May 26 Delivery date: 2011, May 26 Table of Contents Internal Analysis (USA) 3 External Analysis (Czech Republic)
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