I) Course and Curriculum The academic session of IMT Ghaziabad for the batch of 2015 is divided into 7 terms. Term 1 to 3 are common for everyone. Students have to study the same subjects and work on projects. Term 4 is only for the students who choose not to go on the foreign exchange program. For those who go to international universities, attend a term there, and their respective grade is adjusted as per certain algorithms so that the entire school is graded uniformly. Term 5 is only for those
Words: 2222 - Pages: 9
Praxis II: Marketing in the 21st Century Marketing: Strategic Innovation in Globally Diverse Markets December 23, 2012 Abstract This paper will explore the potential evolution of the role of consumer marketing. I will examine the role of the retailer and the consumer on the Internet and the vital changes retailers must incorporate to stay competitive in the marketplace. In addition, I will discuss the role of personalized marketing, traditional advertising versus online advertising, changes
Words: 4478 - Pages: 18
THE MARKETING MIX: 4 P’S Rob Sloan MKT1040-8 November 21, 2012 MAI PHUNG NAVI PRASHAD SARAH KON MATT GAMMON 5317904 6018196 5834577 6441950 I NTRODUCTION: Company Overview & Ryder Jeans Tommy Hilfiger has earned worldwide recognition as one of the top leaders in premium lifestyle brands. Its high quality “Classic American Cool” preppy fashion with a refreshing twist is currently distributed in 90+ countries 1. In 1985, with the support of a businessman, Tommy Hilfiger
Words: 3683 - Pages: 15
Key to key account management: relationship (guanxi) model Y.H. Wong Department of Business Studies, Hong Kong Polytechnic University, Kowloon, Hong Kong Introduction There are three major marketing problems facing most international firms today: the difficulty, arising from product range diversity, of segmenting its customers and maintaining long-term relationships with key customers; second, the obstacles of obtaining long-term business contracts from big multinationals; and third, how do the
Words: 6365 - Pages: 26
McDonald’s Corporation Analyst Maria Jose Abuawad April 23, 2013 Pros: Cons: Figure 1 1 Year Performance MCD vs. S&P 500 Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2015 P/E Projected 2015 EPS Dividend Yield Debt Rating Beta MCD NYSE Restaurants Consumer Staples Income and Capital Appreciation US $99.3 Billion $83.31 - $99.78 $99.05 18.48 17.5x $7.24 3.10%
Words: 5502 - Pages: 23
MINOR PROJECT REPORT ON “TO STUDY AND ANALYZE THE CONSUMER BUYING BEHAVIOR WHILE EATING OUT AT KFC AND TO STUDY THE MARKETING STRATEGIES OF KFC FROM THE PERSPECTIVE OF STRATEGIC MARKETING” PROJECT SUPERVISOR SUBMITTED BY:- Amity School Of Business (ASB) Sector 125, Noida, Uttar Pradesh Phones: 0120 244 5252 Website: www.amizone.net CERTIFICATE This is to certify that Mr.___________, Roll No.________, has completed his research project and has submitted
Words: 8895 - Pages: 36
Advertising Strategy of Adidas: A comparative Study ADVERTISING STRATEGY OF ADIDAS A COMPARATIVE STUDY Prepared As a course Requirement of (Advertising and Public Relation-mkt 424) M. Atiqur Rahman Patuakhali science and Technology University Bangladesh atik.bdpalo@yahoo.com www.pstu.ac.bd Copyright : group-1©bba®pstu Term Paper (8th Semester) Page-1 Advertising Strategy of Adidas: A comparative Study EXECUTIVE SUMMARY Adidas Inc. is a marketer of sports apparel and athletic shoes
Words: 4552 - Pages: 19
Description 4 Product Review 4 Competitive Review 4 Channel logistic 4 SWOT Analysis 5 Objectives and Issues 6 Short-term objectives 6 Long-term objectives 6 Marketing Strategy 7 Positioning 7 Product Strategy 7 Price 7 Distribution Strategy 7 Marketing Communication Strategy 8 Marketing Research 11 Marketing Organization 11 Action, Budget and Controls 12 Action 12 Budget 12 Control 12 Appendix 13 APA References 14 Executive Summary (whole story in 1 page, NOT
Words: 5595 - Pages: 23
Advertising Strategy of Adidas: A comparative Study ADVERTISING STRATEGY OF ADIDAS A COMPARATIVE STUDY Prepared As a course Requirement of (Advertising and Public Relation-mkt 424) M. Atiqur Rahman Patuakhali science and Technology University Bangladesh atik.bdpalo@yahoo.com www.pstu.ac.bd Copyright : group-1©bba®pstu Term Paper (8th Semester) Page-1 Advertising Strategy of Adidas: A comparative Study EXECUTIVE SUMMARY Adidas Inc. is a marketer of sports apparel and athletic shoes
Words: 4576 - Pages: 19
COMPETITIVE MARKETING STRATEGY INTRODUCTION Building strong brands requires a keen understanding of competitors, and competition grows more intense every year. New competition is coming from all directions – from global competitors seeking cost-efficient ways to expand distribution; from private-label and store brands designed to provide low-price alternatives; and from brand extensions from strong megabrands leveraging their strengths to move into new categories. One good way to start to deal
Words: 5434 - Pages: 22
