Date Assignment 1: Opening Discussion—Introduction to Classmates and This Course Thursday, November 13, 2014 Assignment 2: Discussion—Competitive Advantage and Globalization Saturday, November 15, 2014 Assignment 3: Operational Barriers to Success Wednesday, November 19, 2014 Module 2 Readings and Assignments Complete the following readings early in the module: Read the
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Marketing managers are often faced with many decisions on how to best develop a brand. Branding is a focal part of marketing which helps companies distinguish themselves from one another. Today’s marketers are faced with challenges on selecting the best branding strategies; should branding be done using functional marketing and or using physic(emotional) marketing? Marketing is an ever-evolving dynamic process that doesn’t seem to have a one simple cut solution. It’s important for a company to convey
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Does Good Branding Result in Good Sales? Introduction It is all about the Brand, a typical consumer mind speaks when talking about a product. Interestingly, it is not always consistent that a consumer will buy “Branded” products as labelled by the company but in fact buys the products which he/she labels as a “Brand” according to his/her perception and leaves all the companies in search of a magic wand that can propel the sales of their products labelled as a good brand. Hence the million dollar
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ICHEC – Professor Luc Moeremans 2015/2016 Catarina Duarte 153111 Corporate Strategy Good Strategy / Bad Strategy The difference and why it matters by Richard Rumelt Part I The book Good Strategy/Bad Strategy written by the professor of business and society in the school of business and management UCLA - Richard Rumelt - clarifies the difference between good strategies and bad strategies and provides a thorough understanding of how to create and think about good strategies. It daylights
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Global Ethical Problems Donna Bistrican XMGT/216 September 25, 2010 Global Ethical Problems The Wall Street article reports on the ethical issue of freedom of speech and human rights violation in China and Google’s dilemma. Companies deal with ethical conflicts with China daily. Google Inc.’s struggled with ethical implications for doing business with China. The paper addresses the ethical problems that companies like Google, Inc. encountered that caused their decision to withdraw from China
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Porter’s article describes the difference between operational efficiency and strategy by providing detail examples throughout the article. Porter explains how operational efficiency is key to any business but should not be the driver for business success. He outlines how strategy is the key to any business by creating a unique and valuable position within a market even though there could be trade-offs. Porter refers to operational efficiency as performing industry wide actions better then your
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Introduction Organizations always face the challenges of dynamic business environment. In 21st century, the environment has become more dynamic and unpredictable. The changing business environment requires strategic thinking in companies to develop good corporate strategies. Only when developing effective strategies, corporate can remain the competitive position. By creating strategy, organization can remain the competitive advantage which other companies are unable to implement. Corporate strategy
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An Evaluation of Cultural issues on International Business performance International business is dependent on co-operation and understanding. It is difficult to achieve this when there are so many inevitable cultural differences between countries and traders. While globalisation has meant the breaking down of many barriers, there are still issues that are unresolved or in need of some further development. Cultural issues such as communication, especially linguistically, religion and a cultures
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Introduction Foreign Market Entry Modes The decision of how to enter a foreign market can have a significant impact on the results. Expansion into foreign markets can be achieved via the following modes: ▪ Exporting (Direct/ Indirect Exporting) ▪ Licensing/ Franchising ▪ Contract Manufacturing ▪ Management contract ▪ Assembly Operation ▪ Fully Owned Manufacturing Facility ▪ Joint Venture ▪ Mergers & Acquisitions
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Definitions of CRM “the process of formulating and implementing marketing activities characterized by an offer from a firm to contribute to a designated cause when customers make purchases” (Varadarajan and Menon, 1988: 60). Despite being broadly accepted, this definition has been widened through the years with the contributions of other authors. Specifically, it was in the mid-90’s when Kotler and Andreasen defined CRM as “any effort by a corporation to increase its own sales by contributing
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