Chapter 3 Augmented Reality – Where it Started from and Where It’s Going Veronika Szucs, Silvia Paxian and Cecília Sik Lanyi Additional information is available at the end of the chapter http://dx.doi.org/10.5772/59796 1. Introduction This study provides an overview of augmented reality (Augmented Reality, AR) and some of its important and popular areas of application. Augmented reality technology integrates 3D virtual objects into a real 3D environment, in real time. This book chapter
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MARKETING COURSE Articles Books & Chapters Cases Course Modules Online Courses Simulations 2012 MATERIALS Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and eLearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and
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* Chapter – 4 (SMM-4) 1. Porter’s Generic Strategy (SMM) 2. Mission Statement (SMM) 3. Defining the Business 4. Bowman’s Strategy Clock (SMM) 5. Strategies for Hypercompetitive Markets 6. Portfolio Management / BCG Matrix (3, 4) (SMM) 1. Porter’s Generic Strategy Porter suggested three alternative generic strategies: “Cost Leadership”, “Differentiation” and “Focus”. He suggested that these three generic strategies are mutually exclusive and that a company
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UNILEVER | DOVE SOAP | Product: Dove Soap Submitted By:Muhammad Shoaib 25021Bakhtawar Jabeen 20181Gufran Ahmed 24845Shabahat Naureen 24838Submitted to: Ms.Ayesha Aman | Acknowledgement ------------------------------------------------- Alhamdulillah, we are very grateful to the Almighty “ALLAH”, who have bestowed us the will to complete our assignment about “DOVE” which is connected to our scheme Principles of Marketing, Here, we would like to take this opportunity
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internationally can face many problems. In the U.S., Tim Hortons has built an emerging presence in the markets in the Northeast and Midwest U.S. and they are working to accelerating the brand business process and creating convenience. But with every success, they are failures. Tim Hortons is a reputable Canadian franchise known for their coffee and donuts. Can Tim Hortons penetrate the U.S. as well as they have in Canada? It is unlikely, as Tim
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Globalization According to Held and McGrew, ‘Globalization denotes the expanding scale, growing magnitude, speeding up, and deepening impact of interregional flows and patterns of social interactions’. It has been called upon to account for developments as diverse as the value of euro, world-wide popularity of ‘Harry Potter’, and the rise of Third Way politics and religious fundamentalism. The concept of ‘Globalization’ came to be used in the 1960s and early 1970s, which has been recognised
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S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II www.ibscdc.org 1 Transformation Corporate Transformation Korean Air: Chairman/CEO Yang-Ho Cho’s Radical Transformation A series of fatal accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service
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CORPORATE SUSTAINABILITY & HENKEL’S APPROACH There is a growing trend for big companies to use sustainable concepts as core business drivers For decades, many companies have typically responded to sustainability challenges by pursuing incremental operational improvements. But we are beginning to see an interesting new trend – businesses using sustainability as a tactic for long-term offense, rather than just short-term defence. Despite the uncertain economic outlook, leading
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Sustainable and Profitable growth • Fast return on capital employed • Market Leadership through • Acquisition Carrefour started business in 1963 by introducing the idea of hyper market by providing thousands of products under one roof. Soon after the success of hyper market Carrefour started targeting the customers with discounted stores. Carrefour is now world Europe largest and world second largest. Carrefour Major Merger and Acquisitions • 1998 acquisition of Comptoirs Modernes • 2000 merger with
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supply chain management is a well recognised area of academic debate. It has an international presence, with both practitioners and academics alike recognising that it’s an important area of management. An ethical supply chain is paramount to the success of modern business. Through fair and ethical interaction with suppliers, wholesalers, retailers, customers and the industry at large, aims to promote ethical supply chain. Ethics may be considered as standards or norms that distinguish between
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