08/25/14 Digital Marketing MKT 3508 Dr. Susan Mudambi Office Hours (and by appointment) Tuesday and Thursday, 10 – 11 am, 524 Alter Hall, Main Campus Tel: (215) 204-3561; Email: susan.mudambi@temple.edu Home Page: http://astro.temple.edu/~smudambi/ Course Description Digital technologies have become an integral component of daily life for many firms and consumers. Although digital marketing is an important part of business strategy, the dynamic nature of technology and consumer
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Business Plan 1. Executive Summary. The Executive Summary provides a succinct synopsis of the business plan, and highlights the key points raised within. The Executive Summary must communicate to the prospective investor the size and scope of the market opportunity, the venture's business and profitability model, and how the resources/skills/strategic positioning of the Company's management team make it uniquely qualified to execute the plan. The Executive Summary must be compelling, easy-to-read
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MKTA 446 Marketing in a Global Economy By Elizabeth Fletcher Evangel University Degree Completion Program Cohort 34B May 8, 15, 22, 29 & June 5, 2008 Associate Professor Elizabeth Fletcher EMAIL: fletchere@evangel.edu Office Phone: 865-2815 ext. 8112 Business Department Chair (Suite AB107) "Marketing requires separate work, and a distinct set of activities. But, it is a central dimension of the entire business. It is the whole business seen from the point of its final result, that
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Executive Summary 3 Situation Analysis 4 Environment 4 Economic Conditions & Trends 4 Cultural and Social Values & Trends 4 Political & Legal Issues 4 Summary of Environmental Opportunities & Threats 5 Implications for Strategy Development 5 Industry 5 Classification & Definition of Industry 5 Analysis of Existing Competitors 5 Analysis of Potential New Entrants 6 Analysis of Substitute Products 6 Analysis of Suppliers & Buyers 6 Summary of Industry
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the product development cycle. Design & Development Plan The purpose of the design and development plan section is to provide investors with a description of the product's design, chart its development within the context of production, marketing and the company itself, and create a development budget that will enable the company to reach its goals. Operations & Management Plan The operations and management plan is designed to describe just how the business functions on a continuing
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Hanoi. The Chief Marketing Officer requires you to draw up a Marketing Plan. Suggested content: ------------------------------------------------- EXECUTIVE SUMMARY Brief summary of the main goals, main elements of the plan, and recommendations, helping top manager find the plan’s major points quickly ------------------------------------------------- SITUATION ANALYSIS Your situation analysis should comprise the following: COMPANY ANALYSIS Mission Statement Marketing Objectives ENVIRONMENTAL
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D1: Evaluate the effectiveness of the use of techniques in marketing products in one organisation. Growth Strategies Marketing Technique | Summary of how Cadburys have used this strategy | Has it been effective? | Evaluation of its effectiveness for Cadburys. | Market Penetration | Cadburys use adverts, promotions, completions, etc. to boost their sales in their current markets | yes | This has been effective for Cadburys because their sales from the end of 2013 their famous Dairy Milk bar
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CONTENTS……………………………………………………..2 EXECUTIVE SUMMARY…………………………………………………...4 OBJECTIVE…………………………………………………………………….........4 MISSION……………………………………………………………………………..5 VISION……………………………………………………………………………….5 KEY TO SUCCESS…………………………………………………………………..5 INDUSTRY ANALYSIS………………………………………………….......6 STRENGTHS…………………………………………………………………………6 WEAKNESSES………………………………………………………………………6 OPPORTUNITIES…………………………………………………………………....6 TREATS………………………………………………………………………………7 MARKETING STRATEGIES SUMMARY………………………………...8 PRODUCTS
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International Marketing The Scope and Challenge of International Marketing Chapter 1 1 Thursday, 27 February 14 What Should You Learn? • LO1: The benefits of international markets • LO2: The changing face of U.S. business • LO3: The scope of the international marketing task • LO4: The importance of the self-reference criterion (SRC) in international marketing • LO5: The increasing importance of global awareness • LO6: The progression of becoming a global marketer 2 Thursday, 27 February 14 LO1
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* Consumer Survey * It includes: * Brand inventory, “exploratory”, recommendations * Suggested Outline Executive Summary * With background about the brand, industry and competitors * Consumer analysis * Trends, motivation, perceptions, needs, segments, behaviors * Brand Inventory * Brand Exploratory * Summary of what you found (good/bad) * Recommendations (including new product) Brand Inventory – * A current profile of the brand
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