. Introduction – You need to outline to your CEO the aim of report, the issue in focus (a quick summary from your brief), what management functions /theories are going to be covered, and how the issue is going to be addressed. 2. Defining and framing the Issue –You need to identify the underlying reasons why the issue has arisen in the first place (the ‘why’? question). As part of this, you will need to frame the issue in relation to the current practices with management functions (including supporting
Words: 338 - Pages: 2
The audio summary is a new product for the market. These is no direct competitor because we are the only audio summary in the market currently. However, the competitions are still existed since there are substitutes for our product. The substitutes include document summary and video review for textbooks. It is obvious that there are many different documental summary for textbooks in the market right now. For example, Koofers Notes is a website that allowed students to upload these course materials
Words: 329 - Pages: 2
Consulting Case Memo -- Outline Executive Summary While this section appears first, it should actually be the last thing you write. * The executive summary should be no more than one page. * Executive summaries are not “introductions.” They do not provide background. * Everything discussed in the executive summary should be explained in greater detail in the body of the memo. * If the only thing someone reads is your executive summary, your reader should have a good understanding
Words: 293 - Pages: 2
date submitted. [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Table of Contents 1. Executive Summary. 1 2. Introduction. 1 III. Review of Literature. 1 1. Analysis. 1 2. Recommendations. 1 3. Summary and Conclusions. 1 VII. Appendix x. 1 VIII. References. 1 List the main ideas and section
Words: 702 - Pages: 3
(one page = D) D- Table of contents D- Executive Summary Introduction (background & scope)+ Findings + Conclucluions (and/ or recommendations) + (+ IFC =D or more) D- References Letter of transmittal -Authorization (Dr Zlack) -Preview of report & conclusion -Goodwill closing Table of Contents __________ …… 2 ___________...... 3 Align the contents with the numbers correctly. That’s the hardest part. Executive Summary -An “abstract” of report (search academic abstract)
Words: 263 - Pages: 2
environment. 2. What are similarities and differences between promotional push strategies and promotional pull strategies? 1. Push strategy takes an already existing product and pushes it onto the consumer through many different advertising and marketing approaches. An example of this is perfume samples (scented blots on cardboard) that are shoved in magazines. This is pushing an existing product directly onto the consumer. This occurs when production
Words: 690 - Pages: 3
lessons it contained for marketing though, it was also interesting while still being entertaining as well. The situations it presented were realistic, while not being so overcomplicated that the material it was trying to present got lost. In the following paper I will discuss the situations from the simulation, the relationship between differentiation and positioning especially with regards to the product in the simulation, and the effect of the product life cycle on marketing again focusing on its
Words: 1067 - Pages: 5
Executive Summary: Organizational Focus & Goals Derron Venerable University of Phoenix HRM/326 MARIBEL HINES September 15, 2014 Introduction
Words: 706 - Pages: 3
Executive Summary The purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read the complete document. Therefore, the executive summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract to decide whether to read the complete
Words: 1022 - Pages: 5
CHAPTER 2—DESCRIPTIVE STATISTICS: TABULAR AND GRAPHICAL DISPLAYS MULTIPLE CHOICE 1. The minimum number of variables represented in a bar chart is a.|1| b.|2| c.|3| d.|4| ANS: A PTS: 1 2. The minimum number of variables represented in a histogram is a.|1| b.|2| c.|3| d.|4| ANS: A PTS: 1 3. Which of the following graphical methods is most appropriate for categorical data? a.|ogive| b.|pie chart| c.|histogram| d.|scatter diagram| ANS: B PTS: 1 4. In a stem-and-leaf
Words: 6861 - Pages: 28
