Table of Contents 1. Executive summary………………………………………………………………………. 2 2. Business summary………………………………………………………………………. 3 2.1. NWD’s goals and objectives ………………………………………………….. 3 2.2 NWD’s mission ………………………………………………………… 3 3. Marketing……………………………………………………………………………………………. 3 3.1. Market research …………………………………………………………………. 3 3.2. Market analysis ………………………………………………………………………. 3 3.2.1. Industry trend……….…………………………………………………… 3 3.2.2. Competitor analysis ………………………………………………………… 4 3.2.3. Partners
Words: 10845 - Pages: 44
CHAPTER 5. Ideal Customer DESCRIBE YOUR IDEAL CUSTOMER. WHAT ARE THEY LIKE IN TERMS OF AGE, INCOME LEVEL, AND SO ON? HINT: YOU DON’T HAVE TO GO INTO TOO MUCH DETAIL IN THIS PART OF THE PLAN; YOU’LL PROVIDE MORE DETAILS ABOUT CUSTOMERS AND MARKETING IN LATER PARTS. FOR NOW, SIMPLY OUTLINE WHAT KIND OF CUSTOMER YOUR PRODUCT OR SERVICE WILL BEST FIT. Company Advantages WHY WILL CUSTOMERS CHOOSE TO BUY FROM YOUR BUSINESS INSTEAD OF YOUR COMPETITION? HINT: DESCRIBE WHAT WILL BE UNIQUE ABOUT
Words: 2711 - Pages: 11
Executive Summary Olat Western Wear is a new apparel store that caters to the African cowboy community in Lagos, Nigeria. As our name suggests our focus is to provide western wear apparel and accessories, and position us as the top retail store servicing this particular market. We are the first and only African owned western apparel store in the city of Lagos. Our intentions are to obtain 80% market share and become a central hub of shopping activity for the local African cowboy population as well
Words: 3891 - Pages: 16
Strategic Marketing: Nike: A Case Study: . Published: 14th October 2013 Table of Contents 1. Assignment Topic 3 2. Word Count 3 3. Executive Summary 3 4. Introduction 4 5. Nike – Where it came from 4 6. Nike – Market orientation, challenges and missteps 5 7. Nike’s labour practices shame and the turn around 8 8. Nike’s “She runs the night campaign” 9 9. Conclusion 10 10. References 11 11. Appendix A - Case Study 13 Nike - The art of selling air 13
Words: 5343 - Pages: 22
Executive Summary & SWOT Analysis of Robert Mondavi and Wine Industry By Bilal Quadri Brad Ufkes Katie Leeb Shane Miller Saswat Tripathy George Brown College HOST – 4113 International Culinary Strategies Professor James Smith Thursday, March 31, 2011 Executive Summary Since 1966 Robert Mondavi has been creating innovative wines and today is one of the world’s finest brands valued at $600 million. Due to the recent economic downturn, Mondavi and general wine sales have
Words: 907 - Pages: 4
The marketing mix concept is the first thing I learned in Foundations of Marketing and helped me to understand the rest of the concepts in the book. Throughout the class I learned about product, promotion, price and place (the four Ps) strategies that marketers must combine successfully to gain consumers attention, market share and/or to accomplish the desire marketing goal (to satisfy the consumers’ needs). All successes start with a plan and there is no exception when it comes to marketing; therefore
Words: 548 - Pages: 3
Cowgirl Chocolates – A Case Study Lillian Velasquez and Michael Johnson Wayland Baptist University Marketing Analysis MKTG 5302 Dr. Nick A. Lockard July 12, 2016 Cowgirl Chocolates– A Case Study Executive Summary Artists Marilyn Lysohir and husband Ross Coates are dedicated to their annual publication, High Ground. The magazine was a “labor of love” for the artists, but they needed funding to support it. Luckily for the couple. Marilyn worked for a candy shop as a teenager and the owner
Words: 5694 - Pages: 23
Business Plan Josh Allen Quincy James Fiifi Woode Yuchen Sun Ahkeem Sealy William McKiggan Table of Contents 1.0 Executive Summary Company Profile Summary ……………………………………………………………………3 Market Research Summary ……………………………………………………………………3 Marketing Summary……….…………………………………………………………………….4 Finance Summary………………………………………………………………………………...4 2.0 Company Profile Goals and Objectives……………………………………………………………………………..5 Business Overview………………………………………………………………………………
Words: 7194 - Pages: 29
Executive Summary AcuScan AcuScan over the last ten years has been a leader in technology. AcuScan created a retinal scanning security device which is known as the Iscanner. However today profits and shares of the market are dropping and the company must look to a different direction and tap into other markets with their product. To add to the challenges of creating new products into new markets, profits are down and the CEO is requesting that all departments except for Sales and marketing cut their
Words: 718 - Pages: 3
Market Analysis Summary CareDriving.com offers a unique service which is essential in today's dual-income and single parent households. An increasing number of families are becoming more dependent on dual incomes. This dependency is directly having less time to care for their children, hence opening the door to services aimed at caring for the children. Here is where CareDriving.com comes in providing a safe and reliable transportations services for children. Market Segmentation CareDriving
Words: 649 - Pages: 3
